Millionaire Cologne Men
FailThe top 5 brands take 100% of clicks, so Millionaire Cologne Men is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $116K/yr50K searches / yr
- 90-day growth
- +5.5%search demand this quarter
- Competition
- 67%top-5 click share · 3 brands · 101 sellers
Flapen Score
Millionaire Cologne Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Millionaire Cologne Men is stronger. Inside it, weaker.
Market
The Millionaire Cologne Men market on Amazon at a glance
Shoppers on Amazon United States searched for Millionaire Cologne Men 50K times last year and spent an estimated $116K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +5.5%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $116Ka year
- Top search term
- millionaire cologne8K searches a year
02 · Price
A sale here is worth $46.34.
Listings sell for $46.34 on average, from $10.95 to $119.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $46.34 that is $5K to $12K a year per listing.
- Average price
- $46.34inside the $15 to $100 sweet spot
- Price range
- $10.95–$119.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #621 within Men's. It carries 4,108 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 88%
- Out of stock, average day
- 7.0%
- Average rank
- #621in Men's
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 4,108per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Millionaire Cologne Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lomani By Lomani For Men Eau De Toilette Spray 3.3-Ounce Bottle
- Price
- $10.95
- Rating
- 4.4/5
- Reviews
- 2,049
- Age
- 23y ago

Lomani Ab Spirit Millionaire By Lomani for Men - 6.6 Fl. Oz Edt Spray Brown
- Price
- $21.77
- Rating
- 4.6/5
- Reviews
- 3,833
- Age
- 8y ago

Rabanne 1 Million Eau de Toilette - Long Lasting Designer Fragrance for Men with Mandarin Cinnamon & Amber - Luxury Mens Perfume Spray 3.4 oz
- Price
- $94.77
- Rating
- 4.6/5
- Reviews
- 15,846
- Age
- 13y ago

Lomani Ab Spirit Millionaire Eau De Toilette Spray for Men Gold 3.3 Ounce
- Price
- $17.17
- Rating
- 4.6/5
- Reviews
- 3,833
- Age
- 16y ago

LOMANI/LOMANI EDT SPRAY 3.4 OZ (M) (Pack of 3)
- Price
- $30.72
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 8y ago
Trending
estimated 90-day click momentum
Rabanne 1 Million Lucky Eau de Toilette - Long Lasting Woody Aromatic Fragrance for Men with Hazelnut Plum & Cedarwood - Mens Designer Perfume Spray 3.4 oz
- Price
- $119.89
- Rating
- 4.7/5
- Reviews
- 3,554
- Age
- 8y ago

Rabanne 1 Million Eau de Toilette - Long Lasting Designer Fragrance for Men with Mandarin Cinnamon & Amber - Luxury Mens Perfume Spray 3.4 oz
- Price
- $94.77
- Rating
- 4.6/5
- Reviews
- 15,846
- Age
- 13y ago

Rabanne 1 Million Eau de Toilette - Long Lasting Designer Fragrance for Men with Mandarin Cinnamon & Amber - Luxury Mens Perfume Spray 1.7 oz
- Price
- $63.78
- Rating
- 4.6/5
- Reviews
- 15,846
- Age
- 22y ago

Rabanne 1 Million Elixir Parfum Intense - Long Lasting Luxury Cologne for Men with Rose Damascena Vanilla Absolute & Cedarwood - Mens Fragrance Spray 3.4 oz
- Price
- $103.81
- Rating
- 4.7/5
- Reviews
- 2,703
- Age
- 4y ago

Lomani Signature Eau de Toilette Spray for Men 3.3 Ounce
- Price
- $13.65
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 13y ago
Newest
by launch date
AB Spirit Millionaire Oud Collection by Lomani for Men - 3.3 oz Parfum Spray
- Price
- $25.92
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 3y ago

Rabanne 1 Million Elixir Parfum Intense - Long Lasting Luxury Cologne for Men with Rose Damascena Vanilla Absolute & Cedarwood - Mens Fragrance Spray 3.4 oz
- Price
- $103.81
- Rating
- 4.7/5
- Reviews
- 2,703
- Age
- 4y ago

Lomani Ab Spirit Millionaire By Lomani for Men - 3.3 Oz Edp Spray 3.3 Oz
- Price
- $20.54
- Rating
- 4.6/5
- Reviews
- 377
- Age
- 7y ago

PERFUME&BEAUTY New Perfume Eau de Parfume for Men 3.4 oz Spray Parfume for Men 100 ML- Black Millionaire
- Price
- $20.95
- Rating
- 4.2/5
- Reviews
- 1,521
- Age
- 8y ago

Rabanne 1 Million Lucky Eau de Toilette - Long Lasting Woody Aromatic Fragrance for Men with Hazelnut Plum & Cedarwood - Mens Designer Perfume Spray 3.4 oz
- Price
- $119.89
- Rating
- 4.7/5
- Reviews
- 3,554
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
101
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Lomani78%
- Rabanne18%
- PERFUME&BEAUTY4%
- Open — no brand owns it (0%)
Demand
Millionaire Cologne Men search demand
Weekly searches over the year. Pick a range.
Search terms
Top Millionaire Cologne Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- millionaire cologne8K/yr
- lomani pour homme5K/yr
- millionaire cologne men18K/yr
- lomani6K/yr
- millionaire perfume for men3K/yr
- lomani perfume for men10K/yr
Reviews and returns
What reviews say buyers love and hate about Millionaire Cologne Men
We read the reviews and the return reasons for every product selling here.
“Imposter fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Millionaire Cologne Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









