Milky White Nail Polish

Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $448K a year.

Searches, last 12 months

704K

Growth, 90 days vs prior 90

+12.6%

Conversion, latest week

6.4%

Market size, estimated

$448Ka year

Peak month

May4.3× the quietest month

Top search term

milky white nail polish140K searches a year

Listings sell for $9.99 on average, from $6.34 to $21.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $9.99 that is $30K to $40K a year per listing.

Average price

$9.99under the $15 to $100 sweet spot

Price range

$6.34–$21.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

3,000–4,000

Revenue per listing a year

$30K–$40K

Returns

1.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9,930 within Nail Polish. It carries 23,698 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#9,930in Nail Polish

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

23,698per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months