Milky Serum

Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

724K

Growth, 90 days vs prior 90

-7.2%

Conversion, latest week

10.3%

Market size, estimated

$1.4Ma year

Top search term

anua moisturizer347K searches a year

Listings sell for $19.15 on average, from $12.78 to $25.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $19.15 that is $77K to $96K a year per listing.

Average price

$19.15inside the $15 to $100 sweet spot

Price range

$12.78–$25.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$77K–$96K

Returns

0.7%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Face Moisturizers. It carries 3,988 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#200in Face Moisturizers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,988per listing

Listings tracked

14

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

58 months