Milky Pink Gel Nail Polish

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $470K a year.

Searches, last 12 months

716K

Growth, 90 days vs prior 90

-32.3%

Conversion, latest week

5.2%

Market size, estimated

$470Ka year

Peak month

May6.4× the quietest month

Top search term

milky pink gel nail polish128K searches a year

Listings sell for $12.62 on average, from $6.04 to $23.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $12.62 that is $16K to $19K a year per listing.

Average price

$12.62under the $15 to $100 sweet spot

Price range

$6.04–$23.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$16K–$19K

Returns

1.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #46 within Gel Polish. It carries 8,244 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#46in Gel Polish

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

8,244per listing

Listings tracked

16

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

47 months