Milk Toner

Shoppers searched for this 7.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.6M a year.

Searches, last 12 months

7.8M

Growth, 90 days vs prior 90

-12.9%

Conversion, latest week

6.9%

Market size, estimated

$8.6Ma year

Peak month

July2.5× the quietest month

Top search term

byoma2.9M searches a year

Listings sell for $15.78 on average, from $4.46 to $33.24. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $15.78 that is $237K to $316K a year per listing.

Average price

$15.78inside the $15 to $100 sweet spot

Price range

$4.46–$33.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

15,000–20,000

Revenue per listing a year

$237K–$316K

Returns

1.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Toners & Astringents. It carries 3,423 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#57in Toners & Astringents

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

3,423per listing

Listings tracked

29

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months