Milk Skincare

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-20.5%

Conversion, latest week

0.5%

Market size, estimated

$234Ka year

Peak month

July5.3× the quietest month

Top search term

sincerely yours skincare827K searches a year

Listings sell for $36.30 on average, from $13.02 to $52.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $36.30 that is $0 to $4K a year per listing.

Average price

$36.30inside the $15 to $100 sweet spot

Price range

$13.02–$52.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

0.8%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #2,571 within Face Moisturizers. It carries 407 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

42%

Out of stock, average day

13.8%

Average rank

#2,571in Face Moisturizers

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

407per listing

Listings tracked

24

18 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months