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Milk Shake Shampoos and Conditioners

Fail

The top 5 brands take 100% of clicks, so Milk Shake Shampoos and Conditioners is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$67K/yr23K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
60%top-5 click share · 2 brands · 27 sellers

Flapen Score

Milk Shake Shampoos and Conditioners against its category

The dotted line is the Beauty & Personal Care average. Past it, Milk Shake Shampoos and Conditioners is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk Shake Shampoos and Conditioners market on Amazon at a glance

Shoppers on Amazon United States searched for Milk Shake Shampoos and Conditioners 23K times last year and spent an estimated $67K. All 2 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
9.5%
Market size, estimated
$67Ka year
Peak month
August3.0× the quietest month
Top search term
milk shake shampoo and conditioner set17K searches a year

02 · Price

A sale here is worth $30.36.

Listings sell for $30.36 on average, from $18.92 to $58.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.36 that is $0 to $3K a year per listing.

Average price
$30.36inside the $15 to $100 sweet spot
Price range
$18.92–$58.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #772 within Conditioners. It carries 4,411 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#772in Conditioners
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
4,411per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Milk Shake Shampoos and Conditioners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 199%
  • Brand 21%

Demand

Milk Shake Shampoos and Conditioners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.0×

Reviews and returns

What reviews say buyers love and hate about Milk Shake Shampoos and Conditioners

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.7%of orders come back
“Hate the smell”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Milk Shake Shampoos and Conditioners questions

Answered from the same tracked data.