Milk Shake Leave-in Conditioner
FailThe top 5 brands take 100% of clicks, so Milk Shake Leave-in Conditioner is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $178K/yr79K searches / yr
- 90-day growth
- +25.4%search demand this quarter
- Competition
- 96%top-5 click share · 2 brands · 24 sellers
Flapen Score
Milk Shake Leave-in Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Milk Shake Leave-in Conditioner is stronger. Inside it, weaker.
Market
The Milk Shake Leave-in Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Milk Shake Leave-in Conditioner 79K times last year and spent an estimated $178K. All 2 brands take every click. Demand peaks in Jun–Jul–Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 16.2% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- +25.4%
- Conversion, latest week
- 16.2%
- Market size, estimated
- $178Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- kristin ess leave in conditioner33K searches a year
02 · Price
A sale here is worth $13.81.
Listings sell for $13.81 on average, from $8.10 to $21.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $13.81 that is $21K to $28K a year per listing.
- Average price
- $13.81under the $15 to $100 sweet spot
- Price range
- $8.10–$21.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $21K–$28K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #127 within Conditioners. It carries 1,406 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #127in Conditioners
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,406per listing
- Listings tracked
- 6
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Milk Shake Leave-in Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kristin Ess Hair Hydrating Salon Leave In Conditioner Spray for Strength + Shine - Lightweight Anti Frizz Detangler for Women - Sulfate Free + Color Safe - Castor Oil Moisture Bond Repair Spray
- Price
- $8.10
- Rating
- 4.4/5
- Reviews
- 2,994
- Age
- 8y ago

Kristin Ess 12-in-1 Leave-In Conditioner & Heat Protectant Spray Heat Protection 450F - Blow Dry + Flat Iron Dry Damaged Hair Protect + Repair - Anti-Frizz Detangler - Color Safe Heat Protectant
- Price
- $12.27
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 7mo ago

Kristin Ess Styling Bundle Hydrating Salon Leave In Conditioner Spray for Strength + Shine - Lightweight Anti Frizz Detangler for Women + Weightless Shine Working Hair Serum for Dry Damaged Hair
- Price
- $21.87
- Rating
- 4.4/5
- Reviews
- 2,994
- Age
- 11mo ago

Mise En Scene Perfect Base Up Essence - Leaved In Conditioner for Heat Protectant for Frizzy & Dry | Lightweight Cream Texture | Fast Absorbing | Smooths Shine | Korean Hair Care (6.76 Fl. Oz.)
- Price
- $16.39
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 11mo ago

Kristin Ess Hair Ultra Hydrating Curl Leave-In Cream for Curly Hair with Frizz Control 8.45 fl oz
- Price
- $11.13
- Rating
- 4.5/5
- Reviews
- 670
- Age
- 6y ago
Trending
estimated 90-day click momentum
Mise En Scene Perfect Base Up Essence - Leaved In Conditioner for Heat Protectant for Frizzy & Dry | Lightweight Cream Texture | Fast Absorbing | Smooths Shine | Korean Hair Care (6.76 Fl. Oz.)
- Price
- $16.39
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 11mo ago

Kristin Ess 12-in-1 Leave-In Conditioner & Heat Protectant Spray Heat Protection 450F - Blow Dry + Flat Iron Dry Damaged Hair Protect + Repair - Anti-Frizz Detangler - Color Safe Heat Protectant
- Price
- $12.27
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 7mo ago

Kristin Ess Styling Bundle Hydrating Salon Leave In Conditioner Spray for Strength + Shine - Lightweight Anti Frizz Detangler for Women + Weightless Shine Working Hair Serum for Dry Damaged Hair
- Price
- $21.87
- Rating
- 4.4/5
- Reviews
- 2,994
- Age
- 11mo ago

Kristin Ess Hydrating Heat Protection Spray for Hair - Blow Dry Frizz Control + Shine Enhancing -Anti Humidity Thermal Heat Protectant Spray - Repair + Protect Hair Up to 450 Degrees - Pear Fragrance
- Price
- $13.09
- Rating
- 4.6/5
- Reviews
- 1,571
- Age
- 8y ago

Kristin Ess Hair Hydrating Salon Leave In Conditioner Spray for Strength + Shine - Lightweight Anti Frizz Detangler for Women - Sulfate Free + Color Safe - Castor Oil Moisture Bond Repair Spray
- Price
- $8.10
- Rating
- 4.4/5
- Reviews
- 2,994
- Age
- 8y ago
Newest
by launch date
Kristin Ess 12-in-1 Leave-In Conditioner & Heat Protectant Spray Heat Protection 450F - Blow Dry + Flat Iron Dry Damaged Hair Protect + Repair - Anti-Frizz Detangler - Color Safe Heat Protectant
- Price
- $12.27
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 7mo ago

Mise En Scene Perfect Base Up Essence - Leaved In Conditioner for Heat Protectant for Frizzy & Dry | Lightweight Cream Texture | Fast Absorbing | Smooths Shine | Korean Hair Care (6.76 Fl. Oz.)
- Price
- $16.39
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 11mo ago

Kristin Ess Styling Bundle Hydrating Salon Leave In Conditioner Spray for Strength + Shine - Lightweight Anti Frizz Detangler for Women + Weightless Shine Working Hair Serum for Dry Damaged Hair
- Price
- $21.87
- Rating
- 4.4/5
- Reviews
- 2,994
- Age
- 11mo ago

Kristin Ess Hair Ultra Hydrating Curl Leave-In Cream for Curly Hair with Frizz Control 8.45 fl oz
- Price
- $11.13
- Rating
- 4.5/5
- Reviews
- 670
- Age
- 6y ago

Kristin Ess Hydrating Heat Protection Spray for Hair - Blow Dry Frizz Control + Shine Enhancing -Anti Humidity Thermal Heat Protectant Spray - Repair + Protect Hair Up to 450 Degrees - Pear Fragrance
- Price
- $13.09
- Rating
- 4.6/5
- Reviews
- 1,571
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
24
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Kristin Ess96%
- Mise En Scene4%
- Open — no brand owns it (0%)
Demand
Milk Shake Leave-in Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Oct · busiest ÷ quietest = 2.3×
Search terms
Top Milk Shake Leave-in Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kristin ess leave in conditioner33K/yr
- korean leave in conditioner19K/yr
- kristin ess leave in conditioner spray14K/yr
- kristin ess weightless shine leave-in conditioner4K/yr
- leave in conditioner korean5K/yr
- japanese leave in conditioner5K/yr
Reviews and returns
What reviews say buyers love and hate about Milk Shake Leave-in Conditioner
We read the reviews and the return reasons for every product selling here.
“Smells awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk Shake Leave-in Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









