Milk Perfume

Shoppers searched for this 922K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +71.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

922K

Growth, 90 days vs prior 90

+71.7%

Conversion, latest week

5.2%

Market size, estimated

$1.6Ma year

Top search term

dedcool xtra milk209K searches a year

Listings sell for $33.85 on average, from $11.34 to $84.14. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $33.85 that is $42K to $51K a year per listing.

Average price

$33.85inside the $15 to $100 sweet spot

Price range

$11.34–$84.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$42K–$51K

Returns

0.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #184 within Women's. It carries 264 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

13.1%

Average rank

#184in Women's

Average rating

4.02 starsAmazon United States average 4.42 stars

Average reviews

264per listing

Listings tracked

21

12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

11Amazon's first-year sales bar

Average brand age

49 months