Is Milk Bath profitable to sell on Amazon United States?

Flapen scores Milk Bath 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $99K a year across 30 tracked products. Amazon counts 1 of the 2 products launched in the last year as successful launches. Search demand grew -19.5% in the last 90 days.

How competitive is the Milk Bath niche on Amazon United States?

17 brands and 86 sellers compete in Milk Bath on Amazon United States. The top 5 Milk Bath products take 37% of clicks, and the top 5 brands take 70%.

What do buyers complain about in Milk Bath?

Milk Bath buyers on Amazon United States complain most about Allergies, Value For Money, and Smell. Returns run at 0.4% of orders.

When does demand for Milk Bath peak?

Search demand for Milk Bath on Amazon United States peaks in Jan–Dec, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Milk Bath niche?

Milk Bath sells for $21.15 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.86 to $69.86. The average product has 1,666 reviews, the count a new listing must catch up to.

Milk Bath

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -19.5% this quarter, so Milk Bath is a Maybe.

Flapen Score: 52
52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size: $99K/yr143K searches / yr
90-day growth: -19.5%search demand this quarter
Competition: 37%top-5 click share · 17 brands · 86 sellers

Flapen Score

Milk Bath against its category

The dotted line is the Beauty & Personal Care average. Past it, Milk Bath is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Milk Bath market on Amazon at a glance

Shoppers on Amazon United States searched for Milk Bath 143K times last year and spent an estimated $99K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months: 143K
Growth, 90 days vs prior 90: -19.5%
Conversion, latest week: 3.3%
Market size, estimated: $99Ka year
Peak month: December1.8× the quietest month
Top search term: milk bath69K searches a year

02 · Price

A sale here is worth $21.15.

Listings sell for $21.15 on average, from $5.86 to $69.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.15 that is $2K to $5K a year per listing.

Average price: $21.15inside the $15 to $100 sweet spot
Price range: $5.86–$69.86
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$5K
Returns: 0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #235 within Bath & Bathing Accessories. It carries 1,666 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 4.1%
Average rank: #235in Bath & Bathing Accessories
Average rating: 4.54 starsAmazon United States average 4.42 stars
Average reviews: 1,666per listing
Listings tracked: 30

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 72 months

Products