Milk Bath
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -19.5% this quarter, so Milk Bath is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $99K/yr143K searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 37%top-5 click share · 17 brands · 86 sellers
Flapen Score
Milk Bath against its category
The dotted line is the Beauty & Personal Care average. Past it, Milk Bath is stronger. Inside it, weaker.
Market
The Milk Bath market on Amazon at a glance
Shoppers on Amazon United States searched for Milk Bath 143K times last year and spent an estimated $99K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $99Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- milk bath69K searches a year
02 · Price
A sale here is worth $21.15.
Listings sell for $21.15 on average, from $5.86 to $69.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.15 that is $2K to $5K a year per listing.
- Average price
- $21.15inside the $15 to $100 sweet spot
- Price range
- $5.86–$69.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #235 within Bath & Bathing Accessories. It carries 1,666 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #235in Bath & Bathing Accessories
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,666per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Milk Bath products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
86
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
37%
Top 20: 92%
Open market
24%
- Brand 123%
- Brand 217%
- Brand 314%
- Brand 410%
- Brand 56%
- Brand 66%
Demand
Milk Bath search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Milk Bath search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milk bath69K/yr
- bath milk31K/yr
- milk bath soak22K/yr
- milk bath powder6K/yr
- milk bath bubble bath4K/yr
- bath milk soak4K/yr
- milk bubble bath4K/yr
- milk bath soaks for women4K/yr
Reviews and returns
What reviews say buyers love and hate about Milk Bath
We read the reviews and the return reasons for every product selling here.
“a bit itchy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk Bath questions
Answered from the same tracked data.









