Mielle Shampoo and Conditioner Set

Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $944K a year.

Searches, last 12 months

598K

Growth, 90 days vs prior 90

-5.2%

Conversion, latest week

11.7%

Market size, estimated

$944Ka year

Peak month

January1.9× the quietest month

Top search term

hask shampoo and conditioner125K searches a year

Listings sell for $13.55 on average, from $6.83 to $32.15. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $13.55 that is $17K to $20K a year per listing.

Average price

$13.55under the $15 to $100 sweet spot

Price range

$6.83–$32.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

$17K–$20K

Returns

0.7%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #584 within Shampoo & Conditioner Sets. It carries 7,258 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

89%

Out of stock, average day

0.5%

Average rank

#584in Shampoo & Conditioner Sets

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

7,258per listing

Listings tracked

37

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

74 months