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Mielle Rice Water

Fail

The top 5 brands take 100% of clicks, so Mielle Rice Water is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$72K/yr77K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
71%top-5 click share · 5 brands · 58 sellers

Flapen Score

Mielle Rice Water against its category

The dotted line is the Beauty & Personal Care average. Past it, Mielle Rice Water is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mielle Rice Water market on Amazon at a glance

Shoppers on Amazon United States searched for Mielle Rice Water 77K times last year and spent an estimated $72K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
6.0%
Market size, estimated
$72Ka year
Peak month
July1.4× the quietest month
Top search term
mielle rice water22K searches a year

02 · Price

A sale here is worth $15.68.

Listings sell for $15.68 on average, from $9.33 to $40.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.68 that is $2K to $4K a year per listing.

Average price
$15.68inside the $15 to $100 sweet spot
Price range
$9.33–$40.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,965 within Conditioners. It carries 558 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#1,965in Conditioners
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
558per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Mielle Rice Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 212%
  • Brand 37%
  • Brand 41%
  • Brand 51%

Demand

Mielle Rice Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mielle Rice Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mielle rice water22K/yr
  • mielle avocado and tamanu anti frizz11K/yr
  • mielle rice water hair products2K/yr
  • mielle rice water moisturizing milk8K/yr
  • rice water mielle4K/yr
  • mielle avocado5K/yr
  • mielle avocado moisturizing hair milk4K/yr
  • mielle hair milk4K/yr
  • mielle hair products rice water2K/yr
  • mielle moisturizer3K/yr

Reviews and returns

What reviews say buyers love and hate about Mielle Rice Water

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
11%of negative reviews mention “Smell”
0.8%of orders come back
“Absolutely awful chemical fragrance smell nothing organic about it”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Mielle Rice Water questions

Answered from the same tracked data.