Mielle Rice Water
FailThe top 5 brands take 100% of clicks, so Mielle Rice Water is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $72K/yr77K searches / yr
- 90-day growth
- +13.1%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 58 sellers
Flapen Score
Mielle Rice Water against its category
The dotted line is the Beauty & Personal Care average. Past it, Mielle Rice Water is stronger. Inside it, weaker.
Market
The Mielle Rice Water market on Amazon at a glance
Shoppers on Amazon United States searched for Mielle Rice Water 77K times last year and spent an estimated $72K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- +13.1%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $72Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- mielle rice water22K searches a year
02 · Price
A sale here is worth $15.68.
Listings sell for $15.68 on average, from $9.33 to $40.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.68 that is $2K to $4K a year per listing.
- Average price
- $15.68inside the $15 to $100 sweet spot
- Price range
- $9.33–$40.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,965 within Conditioners. It carries 558 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #1,965in Conditioners
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 558per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Mielle Rice Water products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mielle Organics Avocado Hair Milk for All Hair Types Moisturizing Lotion for Dry Hair 8 Ounces
- Price
- $11.31
- Rating
- 4.6/5
- Reviews
- 3,487
- Age
- 11y ago

Mielle Rice Water & Aloe Vera Blend Braid & Scalp Moisturizer 8 Fl Oz (Pack of 2)
- Price
- $23.73
- Rating
- 4.7/5
- Reviews
- 202
- Age
- 3y ago

Mielle Organics Avocado & Tamanu Anti-Frizz Curl Cream for Textured Hair - Smoothing & Defining Cream to Lock In Moisture & Enhance Shine - Curly Hair Styling Products for Women & Men 12oz
- Price
- $12.97
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 3y ago

Mielle Organics Avocado & Tamanu Hair Leave In Conditioner Spray for Frizz Control - Smoothing Detangler & Anti Frizz Treatment for Dry Damaged Styles - Nourishes Scalp for Soft Shiny Strands - 8 oz
- Price
- $12.91
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 3y ago

Moisturizing Hair Milk with Rice Water Extract Hydrating Leave-In Conditioner for Curly Wavy & Straight Hair Nourishes Softens & Detangles 8 fl oz
- Price
- $10.95
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 1y ago
Trending
estimated 90-day click momentum
NEW Fermented Rice Water for Hair Growth - Infused with Rosemary Biotin Caffeine Keratin Vegan Non-Greasy Spray Naturally Thicker Longer Softer Men & Women (4 OUNCES Lavender Bergamot)
- Price
- $13.89
- Rating
- 4.2/5
- Reviews
- 1,550
- Age
- 4y ago

Mielle Organics Avocado & Tamanu Anti-Frizz Curl Cream for Textured Hair - Smoothing & Defining Cream to Lock In Moisture & Enhance Shine - Curly Hair Styling Products for Women & Men 12oz
- Price
- $12.97
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 3y ago

Rice Water Shine Mist for Natural Curly Hair 4 fl oz Leave-In Spray for Hydration and Frizz Control
- Price
- $10.50
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1y ago

Mielle Organics Avocado & Tamanu Anti-Frizz Shampoo - Sulfate Free Smoothing Shampoo for Textured Curly & Straight Styles Humidity Resistant Hair Care & Moisture Replenishing Scalp Cleanser 12oz
- Price
- $12.86
- Rating
- 4.6/5
- Reviews
- 1,228
- Age
- 3y ago

Mielle Organics Avocado & Tamanu Anti Frizz Conditioner for Women & Men - Detangling Moisturizing & Smoothing Treatment - Frizz Control Detangler for Textured & Dry Hair - Prep for Styling 12floz
- Price
- $12.89
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 3y ago
Newest
by launch date
Mielle Organics Avocado & Tamanu Curly Hair Mousse - Anti Frizz Hair Foam for Curly Wavy Coily Styles - Medium Hold Styling to Define & Control for a Soft Natural Shine Finish (7.5oz)
- Price
- $12.85
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 11mo ago

Rice Water Shine Mist for Natural Curly Hair 4 fl oz Leave-In Spray for Hydration and Frizz Control
- Price
- $10.50
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1y ago

Moisturizing Hair Milk with Rice Water Extract Hydrating Leave-In Conditioner for Curly Wavy & Straight Hair Nourishes Softens & Detangles 8 fl oz
- Price
- $10.95
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 1y ago

Difeel Rice Water Leave-in Conditioning Spray 8 oz. - Spray Leave in Conditioner For Dry Damaged Hair
- Price
- $9.33
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 1y ago

Mielle Rice Water Aloe Vera Deep Conditioner 8 Fl Oz (Pack of 1)
- Price
- $10.33
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
58
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Mielle Organics79%
- Generic12%
- Mielle7%
- PRIDE AND BEAUTY HAIR + SKIN RESTORATION1%
- Difeel1%
Demand
Mielle Rice Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mielle Rice Water search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mielle rice water22K/yr
- mielle avocado and tamanu anti frizz11K/yr
- mielle rice water hair products2K/yr
- mielle rice water moisturizing milk8K/yr
- rice water mielle4K/yr
- mielle avocado5K/yr
- mielle avocado moisturizing hair milk4K/yr
- mielle hair milk4K/yr
- mielle hair products rice water2K/yr
- mielle moisturizer3K/yr
Reviews and returns
What reviews say buyers love and hate about Mielle Rice Water
We read the reviews and the return reasons for every product selling here.
“Absolutely awful chemical fragrance smell nothing organic about it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mielle Rice Water questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









