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Mielle Curl Smoothie

Fail

The top 5 brands take 100% of clicks, so Mielle Curl Smoothie is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$683K/yr587K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
65%top-5 click share · 3 brands · 86 sellers

Flapen Score

Mielle Curl Smoothie against its category

The dotted line is the Beauty & Personal Care average. Past it, Mielle Curl Smoothie is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mielle Curl Smoothie market on Amazon at a glance

Shoppers on Amazon United States searched for Mielle Curl Smoothie 587K times last year and spent an estimated $683K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $683K a year.

Searches, last 12 months
587K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
9.0%
Market size, estimated
$683Ka year
Top search term
mielle leave in conditioner193K searches a year

02 · Price

A sale here is worth $12.95.

Listings sell for $12.95 on average, from $7.09 to $28.66. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $12.95 that is $26K to $32K a year per listing.

Average price
$12.95under the $15 to $100 sweet spot
Price range
$7.09–$28.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$26K–$32K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #371 within Detanglers. It carries 4,675 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#371in Detanglers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,675per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Mielle Curl Smoothie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

86

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

0%

  • Brand 155%
  • Brand 228%
  • Brand 318%

Demand

Mielle Curl Smoothie search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Mielle Curl Smoothie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mielle leave in conditioner193K/yr
  • taliah waajid hair products115K/yr
  • carols daughter leave in conditioner58K/yr
  • taliah waajid56K/yr
  • carols daughter black vanilla leave in conditioning hair smoothie29K/yr
  • carols daughter black vanilla22K/yr
  • rosemary leave in conditioner16K/yr
  • leave in conditioner for locs16K/yr
  • mielle leave in12K/yr
  • leave in conditioner mielle12K/yr

Reviews and returns

What reviews say buyers love and hate about Mielle Curl Smoothie

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
12%of negative reviews mention “Moist/Dry”
0.8%of orders come back
“Not very moisturizing”
A buyer, on “Moist/Dry”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mielle Curl Smoothie questions

Answered from the same tracked data.