mielle curl smoothie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Good$683K$683K/yr · 587K searches
Price range
Good$7.09–$28.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.95avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,675.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mielle curl smoothie is a $683K/yr Amazon United States market (587K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
mielle curl smoothie market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- $777K–$1.0M
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #371
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
0%
- Mielle Organics55%
- Carol's Daughter28%
- Taliah Waajid black earth products18%
Demand
Weekly Amazon search volume, last 23 weeks — -0.2% search growth over the last 90 days.Top mielle curl smoothie search terms
- mielle leave in conditioner193K/yr
- taliah waajid hair products115K/yr
- carols daughter leave in conditioner58K/yr
- taliah waajid56K/yr
- carols daughter black vanilla leave in conditioning hair smoothie29K/yr
- carols daughter black vanilla22K/yr
- rosemary leave in conditioner16K/yr
- leave in conditioner for locs16K/yr
- mielle leave in12K/yr
- leave in conditioner mielle12K/yr
Top mielle curl smoothie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mielle Organics Pomegranate & Honey Leave-In Conditioner for Curly Hair - Moisturizing Detangler & Curly Hair Treatment to Help Repair Damage Prevent Frizz & Improve Shine 12 Fl Oz
Mielle Organics$11.794.6★15,762 rev
Mielle Organics Rosemary Mint Strengthening Leave In Conditioner for Curly Hair - Hydrating Hair Moisturizer Infused with Biotin to Soften Protect & Boost Shine (12 Oz)
Mielle Organics$8.904.4★8,793 rev
Carols Daughter Black Vanilla Leave In Conditioner for Curly Wavy or Natural Hair Moisturizing Hair Care for Dry Dull or Brittle Split Ends 8 Fl Oz
Carol's Daughter$11.604.5★12,139 rev
Carols Daughter Goddess Strength Leave In Conditioner Cream 10 Fl Oz - Strengthening and Moisturizing for Wavy Curly Hair
Carol's Daughter$9.714.5★10,367 rev
Mielle Organics White Peony Leave-In Conditioner Spray - Ultra-Moisturizing Detangler for Curly & Natural Hair - Frizz Control & Moisture Seal - Color-Safe & Sulfate-Free 8 Fl Oz
Mielle Organics$12.774.5★3,677 rev
Newest
by launch date
Mielle Organics Kalahari Melon & Aloe Vera Multi-Tasking Leave In Conditioner Spray - 3-in-1 Hair Detangler Spray Curl Refresher & Moisturizer for Dry Curly & Textured Hair 6.7 Ounce
Mielle Organics$14.23435 rev
Taliah Waajid Love My Locs Honey Hibiscus Leave-In Conditioner 8oz - Healthy Radiant Locs
Taliah Waajid black earth products$15.76120 rev
Taliah Waajid Love My Locs Honey Hold It Locs & Twists Gel - Hair Styling Gel for Textured Hair 16oz - Infused with Honey Hibiscus and Thyme for Healthy Locs
Taliah Waajid black earth products$15.60186 rev
Carols Daughter Black Vanilla Moisture and Hold Jelly Hair Gel For Dry Hair with Shea Butter Jojoba and Vanilla 12 Fl Oz
Carol's Daughter$11.70883 rev
Mielle Organics Avocado & Tamanu Hair Leave In Conditioner Spray for Frizz Control - Smoothing Detangler & Anti Frizz Treatment for Dry Damaged Styles - Nourishes Scalp for Soft Shiny Strands - 8 oz
Mielle Organics$12.91187 rev
Trending
90-day click momentum
Mielle Organics Pomegranate & Honey Detangling Conditioner for Curly Hair - Deep Moisturizing Conditioner to Help Strengthen Strands Prevents Breakage and Split Ends & Improves Hydration (32 Fl Oz)
Mielle Organics$28.664.6★
Taliah Waajid Love My Locs Honey Hibiscus Leave-In Conditioner 8oz - Healthy Radiant Locs
Taliah Waajid black earth products$15.764.7★
Mielle Organics White Peony Leave-In Conditioner Spray - Ultra-Moisturizing Detangler for Curly & Natural Hair - Frizz Control & Moisture Seal - Color-Safe & Sulfate-Free 8 Fl Oz
Mielle Organics$12.774.5★
Mielle Organics Rosemary Mint Strengthening Leave In Conditioner for Curly Hair - Hydrating Hair Moisturizer Infused with Biotin to Soften Protect & Boost Shine (12 Oz)
Mielle Organics$8.904.4★
Mielle Organics Mango & Tulsi Nourishing Leave In Conditioner for Curly Hair - Moisturizing Leave In Conditioner with Breakage Protection & Scalp Nourishment - Detangles & Reduces Frizz (12 Oz)
Mielle Organics$14.404.6★
What buyers say about mielle curl smoothie
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“great product - as described”
“My hair is soft”
“Very hydrating”
“Great gel for curly hair”
“So sooo good makes my hair feeling so soft”
“Perfect for my hair”
“It lays your hair done great”
“Worth the money”
“The best rosemary shampoo, my hair definitely feels thicker and shinier”
What buyers complain about
“Not very moisturizing”
“Smells horrible”
“It didn't make my hair soft”
“is very greasy”
“A bit pricey”
“Perspnally too thick to leave in”
“Didnt work for my hair”
“I cant even use it”
“Not for my hair”
“I understand it could have something Im allergic to in it”
Top return reasons
Common questions
- Is mielle curl smoothie profitable to sell on Amazon United States?
- The niche generates $683K/yr across 22 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the mielle curl smoothie niche?
- 3 brands and 86 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mielle curl smoothie?
- Top complaints mined from reviews: Moist/Dry, Smell, Hair Related. The return rate is 0.8%.
- What does it cost to enter the mielle curl smoothie niche?
- Listings span $7.09–$28.66; the average listing price is $12.95 (sweet spot $15–$100). The average incumbent carries 4,675 reviews — the moat a new listing must climb.