Microwave Wax
PassMicrowave Wax scores 66 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +14.6% this quarter, and an estimated 1.1% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $1.1M/yr550K searches / yr
- 90-day growth
- +14.6%search demand this quarter
- Competition
- 41%top-5 click share · 7 brands · 125 sellers
Flapen Score
Microwave Wax against its category
The dotted line is the Beauty & Personal Care average. Past it, Microwave Wax is stronger. Inside it, weaker.
Market
The Microwave Wax market on Amazon at a glance
Shoppers on Amazon United States searched for Microwave Wax 550K times last year and spent an estimated $1.1M. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 550K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 550K
- Growth, 90 days vs prior 90
- +14.6%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $1.1Ma year
- Peak month
- May5.4× the quietest month
- Top search term
- gigi wax209K searches a year
02 · Price
A sale here is worth $24.11.
Listings sell for $24.11 on average, from $5.26 to $111.19. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $24.11 that is $18K to $24K a year per listing.
- Average price
- $24.11inside the $15 to $100 sweet spot
- Price range
- $5.26–$111.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $18K–$24K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #32 within Women's. It carries 2,530 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 97%
- Out of stock, average day
- 4.7%
- Average rank
- #32in Women's
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 2,530per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Microwave Wax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GiGi All Purpose Honee Soft Wax for Hair Removal 14 oz 2 Pack
- Price
- $23.44
- Rating
- 4.6/5
- Reviews
- 1,785
- Age
- 11y ago

GiGi All Purpose Hard Wax for Hair Removal Face & Body Waxing 14 oz
- Price
- $14.23
- Rating
- 4.3/5
- Reviews
- 3,714
- Age
- 13y ago

Sally Hansen Microwavable Wax Starter Kit for Body Legs Underarms & Bikini | Removes Hair from Root Vegan & Dermatologist Tested
- Price
- $9.83
- Rating
- 3.7/5
- Reviews
- 236
- Age
- 2y ago

GiGi Brazilian Bikini Wax Microwave Kit - Hard Wax for Sensitive Skin Face & Body Hair Removal No Strips Needed Easy At-Home Waxing Kit
- Price
- $12.83
- Rating
- 3.9/5
- Reviews
- 2,132
- Age
- 7y ago

GiGi All Purpose Honee Soft Wax for Hair Removal Face & Body Waxing 8 oz
- Price
- $10.64
- Rating
- 3.8/5
- Reviews
- 4,048
- Age
- 23y ago
Trending
estimated 90-day click momentum
GiGi Brazilian Hard Waxing Kit At-Home Hair Removal Wax Warmer Set Women
- Price
- $48.98
- Rating
- 4.3/5
- Reviews
- 7,595
- Age
- 20y ago

GiGi Brazilian Body Hard Wax No Strip Wax for Brazilian Waxing Hair Removal Wax for Sensitive Areas 14 oz Pack of 2
- Price
- $23.19
- Rating
- 4.5/5
- Reviews
- 876
- Age
- 11y ago

GiGi Wax Warmer for Hair Removal Face and Body Depilatory Kit with All-Purpose Honee Wax and 10 Collars Adjustable Temperature 14 oz
- Price
- $53.02
- Rating
- 3.9/5
- Reviews
- 283
- Age
- 22y ago

Surgi-Wax Microwave Hair Removal Hard Wax for Body 4 Oz
- Price
- $8.90
- Rating
- 4.2/5
- Reviews
- 1,038
- Age
- 22y ago

Bliss Poetic Waxing At Home Wax Kit - 5.3 Fl Oz - Microwavable Stripless Wax Hair Removal Kit - Fragrance Free - Safe for All Skin Types - 6 PC Set
- Price
- $32.29
- Rating
- 4.0/5
- Reviews
- 2,138
- Age
- 25y ago
Newest
by launch date
Nair Lux Wax Microwaveable Hot Waxing Kit for Women Stripless Hair Removal for Legs Underarms Bikini at Home Proven Effective on Short Hair 1 Count 7.05 Oz
- Price
- $12.53
- Rating
- 3.9/5
- Reviews
- 972
- Age
- 1y ago

Sally Hansen Microwavable Wax Starter Kit for Body Legs Underarms & Bikini | Removes Hair from Root Vegan & Dermatologist Tested
- Price
- $9.83
- Rating
- 3.7/5
- Reviews
- 236
- Age
- 2y ago

Sally Hansen Stripless Wax Kit for Face Eyebrow & Lip | Mircrowavable Wax At-Home Hair Removal Kit Quick & Easy
- Price
- $6.10
- Rating
- 3.8/5
- Reviews
- 462
- Age
- 2y ago

Sally Hansen Wax Kit Wax Strips for Face & Bikini| Vegan Dermatologist Tested Long-Lasting Smooth Skin | 20 Count
- Price
- $5.26
- Rating
- 4.1/5
- Reviews
- 795
- Age
- 2y ago

GiGi Hard Wax Beads for Hair Removal for Sensitive Skin Nourishing Aloe Wax Beads Perfect for Face Body Bikini Brazilian Waxing 14 oz
- Price
- $15.23
- Rating
- 4.5/5
- Reviews
- 825
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
125
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 92%
Open market
1%
- GIGI76%
- Sally Hansen11%
- Nair5%
- Surgiwax5%
- SATIN SMOOTH2%
- Bliss1%
- Open — no brand owns it (1 brand, 1%)
Demand
Microwave Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.4×
Search terms
Top Microwave Wax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gigi wax209K/yr
- honey wax49K/yr
- gigi wax kit41K/yr
- microwave wax28K/yr
- sally hansen wax38K/yr
- gigi all purpose honee wax17K/yr
- honey wax hair removal21K/yr
- surgi wax15K/yr
- nair wax17K/yr
- microwave wax hair removal18K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Wax
We read the reviews and the return reasons for every product selling here.
“It would not stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Wax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









