micronized benzoyl peroxide
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Great$6.37–$66.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Market size
Good$362K$362K/yr · 223K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,954avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, micronized benzoyl peroxide is a $362K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
micronized benzoyl peroxide market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $526K–$631K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 12.4%
- Avg brand age
- 75 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Neutrogena47%
- La Roche-Posay47%
- Paula's Choice5%
- Perrigo1%
Demand
Weekly Amazon search volume, last 24 weeks — +29.4% search growth over the last 90 days.Top micronized benzoyl peroxide search terms
- neutrogena stubborn acne54K/yr
- la roche posay benzoyl peroxide22K/yr
- paulas choice benzoyl peroxide14K/yr
- paulas choice daily skin clearing treatment11K/yr
- stubborn acne18K/yr
- paulas choice benzoyl peroxide 2.56K/yr
- la roche-posay effaclar duo14K/yr
- la roche posay spot treatment16K/yr
- micronized benzoyl peroxide9K/yr
- neutrogena stubborn acne am treatment7K/yr
Top micronized benzoyl peroxide products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Stubborn Acne AM Face Treatment with 2.5% Micronized Benzoyl Peroxide Acne Medication Oil-Free Daily Facial Treatment Reduces Size & Redness of Breakouts Paraben-Free 2.0 oz
Neutrogena$12.674.5★5,026 rev
La Roche-Posay Effaclar BPO Multi-Target Acne Treatment with 5.5% Micronized Benzoyl Peroxide Acne Cream for Face Targets Oily Skin Blackheads & Prevents Pimples Dermatologist Recommended 20ml
La Roche-Posay$23.894.5★150 rev
La Roche-Posay Effaclar Salicylic Acid Acne Treatment For Face Mattifying Acne Gel Cream Spot Treatment for Blackheads Whiteheads & Pores Prevents New Pimples Non-Greasy Sensitive Skin Safe
La Roche-Posay$22.954.7★946 rev
Neutrogena Rapid Clear Stubborn Acne Spot Treatment Gel Maximum Strength 10% Benzoyl Peroxide Treatment Medication for Acne Prone Skin Pimple Cream Reduces Size & Redness 1 oz
Neutrogena$8.734.5★27,695 rev
La Roche-Posay Effaclar Dual Acne Face Wash With 4% Benzoyl Peroxide & LHA Exfoliant Acne Treatment Help Clear & Prevent Blemishes Paraben Free & Oil Free Wash 6.76 Fl Oz
La Roche-Posay$18.524.6★924 rev
Newest
by launch dateLa Roche-Posay Effaclar BPO Multi-Target Acne Treatment with 5.5% Micronized Benzoyl Peroxide Acne Cream for Face Targets Oily Skin Blackheads & Prevents Pimples Dermatologist Recommended 20ml
La Roche-Posay$23.89150 rev
La Roche-Posay Effaclar Salicylic Acid Acne Treatment For Face Mattifying Acne Gel Cream Spot Treatment for Blackheads Whiteheads & Pores Prevents New Pimples Non-Greasy Sensitive Skin Safe
La Roche-Posay$22.95946 rev
La Roche-Posay Effaclar Dual Acne Face Wash With 4% Benzoyl Peroxide & LHA Exfoliant Acne Treatment Help Clear & Prevent Blemishes Paraben Free & Oil Free Wash 6.76 Fl Oz
La Roche-Posay$18.52924 rev
Neutrogena Stubborn Acne Spot Drying Lotion Fragrance-Free Sulfur Acne Treatment Clears Acne By Drying Up & Shrinking Pimples Paraben- & Oil-Free 10% Sulfur & 4% Niacinamide 1.0 fl. oz
Neutrogena$15.39457 rev
Neutrogena Salicylic Acid & PHA Stubborn Acne Body Wash Exfoliating Cleanser Acne Treatment for Chest & Shoulder Gently Clears Exfoliates & Helps Prevent Breakouts Fragrance Free 8.5 Fl Oz
Neutrogena$10.383,514 rev
Trending
90-day click momentum
Paulas Choice CLEAR Pore Normalizing Facial Cleanser Acne Daily Face Wash Salicylic Acid Face Cleanser for Clogged & Enlarged Pores Redness Suitable for Blackhead-Prone Skin Fragrance Free 6oz
Paula's Choice$21.984.6★
La Roche-Posay Effaclar BPO Multi-Target Acne Treatment with 5.5% Micronized Benzoyl Peroxide Acne Cream for Face Targets Oily Skin Blackheads & Prevents Pimples Dermatologist Recommended 20ml
La Roche-Posay$23.894.5★
Paulas Choice CLEAR Regular Strength Acne Kit 2% Salicylic Acid & 2.5% Benzoyl Peroxide for Facial Acne & Pores Redness Relief PACKAGING MAY VARY
Paula's Choice$66.784.3★
Perrigo 2.5% Benzoyl Peroxide Acne Treatment Gel 60gm Tube
Perrigo$16.814.5★
Neutrogena Rapid Clear Stubborn Acne Spot Treatment Gel Maximum Strength 10% Benzoyl Peroxide Treatment Medication for Acne Prone Skin Pimple Cream Reduces Size & Redness 1 oz
Neutrogena$8.734.5★
What buyers say about micronized benzoyl peroxide
What buyers praise and complain about, mined from review topics.What buyers love
“Good product from LRP as usual”
“Its gentle on my skin”
“Works well on adult acne spots”
“Worth it”
“Effective enough”
“Its very effective in less than two days I see relief without dry my skin”
“They don't irritate my skin”
“Moisturizing and effective”
“It cleansed my face well”
“It's fragrance free”
What buyers complain about
“Allergic Reaction”
“not effective”
“Doesnt really help my skin much at all”
“more expensive”
“Recently bought these ones they are bigger”
“it was dry my skin out either”
“doesn't dry my skin”
“Cant use”
“after two or three weeks I saw little to no improvement”
“I have very sensitive”
Top return reasons
Common questions
- Is micronized benzoyl peroxide profitable to sell on Amazon United States?
- The niche generates $362K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the micronized benzoyl peroxide niche?
- 4 brands and 98 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in micronized benzoyl peroxide?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Skin Health. The return rate is 0.5%.
- What does it cost to enter the micronized benzoyl peroxide niche?
- Listings span $6.37–$66.78; the average listing price is $21.02 (sweet spot $15–$100). The average incumbent carries 4,954 reviews — the moat a new listing must climb.