Micronized Benzoyl Peroxide

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $362K a year.

Searches, last 12 months

223K

Growth, 90 days vs prior 90

+29.4%

Conversion, latest week

7.7%

Market size, estimated

$362Ka year

Top search term

neutrogena stubborn acne54K searches a year

Listings sell for $21.02 on average, from $6.37 to $66.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $21.02 that is $32K to $42K a year per listing.

Average price

$21.02inside the $15 to $100 sweet spot

Price range

$6.37–$66.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$32K–$42K

Returns

0.5%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #159 within Face Oil. It carries 4,954 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

12.4%

Average rank

#159in Face Oil

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

4,954per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months