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Microfiber Hair Towel for Curly Hair

Maybe

The top 5 brands take only 48% of clicks. But demand is soft, at -7.5% this quarter, so Microfiber Hair Towel for Curly Hair is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$91K/yr117K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
43%top-5 click share · 28 brands · 42 sellers

Flapen Score

Microfiber Hair Towel for Curly Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Microfiber Hair Towel for Curly Hair is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microfiber Hair Towel for Curly Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Microfiber Hair Towel for Curly Hair 117K times last year and spent an estimated $91K. The top 5 brands take 48% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
5.3%
Market size, estimated
$91Ka year
Top search term
microfiber hair towel for curly hair52K searches a year

02 · Price

A sale here is worth $14.57.

Listings sell for $14.57 on average, from $6.03 to $38.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.57 that is $1K to $4K a year per listing.

Average price
$14.57under the $15 to $100 sweet spot
Price range
$6.03–$38.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Hair Drying Towels. It carries 3,783 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Hair Drying Towels
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,783per listing
Listings tracked
37

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Microfiber Hair Towel for Curly Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

42

Top-5 brand share

48%

Top 20: 94%

Top-5 click share

43%

Top 20: 85%

Open market

46%

  • Curly Girl13%
  • Hicober12%
  • YFONG9%
  • DevaCurl8%
  • BEoffer6%
  • Laojbaba6%

Demand

Microfiber Hair Towel for Curly Hair search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Microfiber Hair Towel for Curly Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microfiber hair towel for curly hair52K/yr
  • microfiber towel for curly hair17K/yr
  • tshirt towel10K/yr
  • t shirt towel6K/yr
  • anti frizz hair towel6K/yr
  • microfiber hair towel curly hair5K/yr
  • microfiber curly hair towel5K/yr
  • micro fiber hair towels for curly hair3K/yr
  • curly hair microfiber towels8K/yr
  • towels for curly hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Microfiber Hair Towel for Curly Hair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.07

It is too short

not a good fit

Too Small

Thickness10%−0.06

Not the thickest material

They were a lot thicker than I expected

not thick

Moist/Dry7%

Doesn't dry

it doesn't dry

it took a lot longer to dry

Absorbency7%+0.19

Not absorbent

it doesnt absorb much

not as absorbent as i had hoped

Quality-Overall5%+0.33

Not well made

Cheap made

Not great quality

Love

Soft Feel13%

Buttery Soft

Extremely soft

Soft and Fluffy

Quality-Overall11%+0.33

Great product, that I will repurchase

Excellent quality and exactly as described

Amazing quality

Absorbency11%+0.19

Super absorbent

Absorbs good

absorb water quickly

Moist/Dry9%

Dries well

Hair stays dry

dries hair quick

Ease Of Use7%+0.43

Ease of use

Easy to put on

Its so easy to put on

Return

1.5% Return rate 43% Fixable by listing

Size-Overall22%▇▇███▇

It is too short

not a good fit

Too Small

Material Quality18%██▇███

the material is cheap

Bad Material

Very thin material

Advertised Vs Actual Product10%▇█▇███
Quality-Overall7%▇█▇▇▇▇

Not well made

Cheap made

Not great quality

Thin5%██▇▇▇▇

FAQ

Common Microfiber Hair Towel for Curly Hair questions

Answered from the same tracked data.