Is microfiber face cloth profitable to sell on Amazon United States?

The niche generates $136K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (37/100).

How competitive is the microfiber face cloth niche?

9 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in microfiber face cloth?

Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 1.4%.

When does demand for microfiber face cloth peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 2.1× the quietest.

What does it cost to enter the microfiber face cloth niche?

Listings span $6.16–$13.78; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 6,441 reviews — the moat a new listing must climb.

microfiber face cloth

Skip it

Prices mostly outside the sweet spot ($6.16–$13.78) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$136K

$136K/yr · 244K searches

Avg price

Okay$9.31

avg listing price — sweet spot $15–$100

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,440.77

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Price range

Bad$6.16–$13.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, microfiber face cloth is a $136K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 37/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

microfiber face cloth market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $116K–$140K; units × avg price
Conversion rate: 6.0%
Avg BSR: #66
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

11%

SINLAND27%
MOONQUEEN27%
HOMEXCEL12%
Orighty8%
UWEME8%
NUGILLA6%
Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×

Open Trend

Top microfiber face cloth search terms

microfiber face towels83K/yr -6.3%4.5% conv.
microfiber face cloth48K/yr -5.4%5.2% conv.
microfiber face cloths18K/yr +22.1%4.0% conv.
microfiber face towel13K/yr +16.0%3.1% conv.
microfiber washcloths for face12K/yr -22.1%3.4% conv.
microfiber face cloths for washing face12K/yr -35.5%4.8% conv.
microfiber face wash cloth6K/yr +24.1%4.8% conv.
microfiber wash cloth for face5K/yr +13.7%0.5% conv.
microfiber towel for face6K/yr -3.4%3.6% conv.
micro fiber face wash cloths6K/yr -21.1%6.2% conv.

All search terms

Top microfiber face cloth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SINLAND Microfiber Facial Cloths Fast Drying Washcloth 12inch x 12inch Grey 6 pack

SINLAND$12.644.6★15,807 rev

MOONQUEEN Microfiber Facial Cloths Fast Drying Washcloth 12 Pack - Premium Soft Makeup Remover Cloths - Highly Absorbent

MOONQUEEN$12.634.7★6,224 rev

HOMEXCEL Premium Makeup Remover Cloth 24 Pack Reusable Super Soft 7 x 7 Inch Facial Cleansing Cloths with Just Water Highly Absorbent Microfiber Coral Velvet Face Towels Washcloths

HOMEXCEL$7.294.5★2,846 rev

UWEME Makeup Remover Cloths 4 Count: Microfiber Reusable Fast Drying Washcloth Face Towels for Women

UWEME$6.254.6★4,556 rev

Orighty Makeup Remover Cloths Cleansing Reusable Soft & Washable Coral Fleece Microfiber Washcloths/Towel for Face Eye Lips Pack of 24 7 x 7 inch

Orighty$7.214.4★2,877 rev

Newest

by launch date

Orighty Wash Cloths 20 Pack Face Towels Soft Quick-Drying Washcloths Multi-Purpose Microfiber Face Cloths for Bathroom Gym Spa Hotel Travel 11.5x11.5 Multicolor

Orighty$7.905,172 rev

11mo ago

MaopaoBeauty Washcloth Set for Bathroom - Quick Drying - Ultra Soft Microfiber Absorbent Towel for Bath Fitness Gym Shower Hotel and Spa - 13x13 Inch | Set of 6 Grey

MaopaoBeauty$7.53174 rev

1y ago

HOMEXCEL Wash Cloths Quick Drying Face Towel for Showering Super Absorbent Washcloths for Body Face All-Occasion for Bathroom Gym Spa Travel Pink/Light Blue/Green/Navy Blue

HOMEXCEL$7.996,533 rev

2y ago

Puomue Makeup Remover Cloth 12 Pack Ultra Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Multicolor

Puomue$6.161,639 rev

2y ago

Nugilla Makeup Remover Cloths 8 Packs Makeup Remover Towels Reusable Face Wash Cloth Soft Microfiber Face Cloth for Women

NUGILLA$9.408,471 rev

3y ago

What buyers say about microfiber face cloth

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel38%

“Nice and soft”

Quality-Overall8%

“They are well made”

Ease Of Cleaning6%

“easy to clean”

Size-Overall6%

“These are perfect size”

Value For Money5%

“Best money spent”

Absorbency3%

“They absorb a ton of water”

Durability3%

“they are holding up well”

Color3%

“Colors are pretty”

Advertised Vs Actual Product2%

“Work as should”

Cleansing2%

“Gentle cleansing for your face”

What buyers complain about

Size-Overall13%

“Tiny washcloths☹️ I was under the impression that these would be full-size washcloths and theyre tiny... Not happy at all.”

Thickness10%

“A little thinner than I expected”

Material Quality8%

“Did not like the feel of the material”

Ease Of Cleaning4%

“have to be careful with what cleansers I use”

Hard Feel4%

“Not as soft as I hoped”

Absorbency4%

“Not absorbent”

Quality-Overall3%

“Awful quality”

Washability3%

“These are NOT the same wash clothes”

Advertised Vs Actual Product3%

“Not as advertised”

Thin2%

“Extremely thin”

Top return reasons

Material Quality30%

Size-Overall26%

Advertised Vs Actual Product9%

Thin7%

Quality-Overall6%

Absorbency3%

Thickness2%

Value For Money2%

Soft Feel2%

Color2%

Common questions

Is microfiber face cloth profitable to sell on Amazon United States?: The niche generates $136K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (37/100).
How competitive is the microfiber face cloth niche?: 9 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in microfiber face cloth?: Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 1.4%.
When does demand for microfiber face cloth peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 2.1× the quietest.
What does it cost to enter the microfiber face cloth niche?: Listings span $6.16–$13.78; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 6,441 reviews — the moat a new listing must climb.