Is microdermabrasion facial scrub profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 10 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -42.4%. Flapen's verdict: Skip it (49/100).

How competitive is the microdermabrasion facial scrub niche?

5 brands and 12 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in microdermabrasion facial scrub?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.9%.

When does demand for microdermabrasion facial scrub peak?

Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.

What does it cost to enter the microdermabrasion facial scrub niche?

Listings span $9.99–$62.72; the average listing price is $27.47 (sweet spot $15–$100). The average incumbent carries 3,634 reviews — the moat a new listing must climb.

microdermabrasion facial scrub

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.47

avg listing price — sweet spot $15–$100

Market size

Great$1.6M

$1.6M/yr · 920K searches

Price range

Great$9.99–$62.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,634.2

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-42.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, microdermabrasion facial scrub is a $1.6M/yr Amazon United States market (920K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

microdermabrasion facial scrub market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $824K–$1.1M; units × avg price
Conversion rate: 6.4%
Avg BSR: #63
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 6.4%
Avg brand age: 64 months
Avg seller age: 121 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

SKINN79%
DRMTLGY7%
Dermalogica7%
No74%
Bliss3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Open Trend

Top microdermabrasion facial scrub search terms

skinn184K/yr -28.0%4.3% conv.
skinn dermappeal150K/yr -39.9%6.5% conv.
microdermabrasion facial scrub122K/yr -8.7%4.3% conv.
dermappeal76K/yr -43.8%4.8% conv.
skinn cosmetics65K/yr -21.2%2.2% conv.
skinn dermappeal microdermabrasion25K/yr +75.8%6.8% conv.
microdermabrasion scrub33K/yr -5.9%3.4% conv.
dermapeel26K/yr -50.0%3.4% conv.
derm appeal14K/yr -18.1%4.3% conv.
il makiage power polish exfoliator51K/yr -85.1%0.8% conv.

All search terms

Top microdermabrasion facial scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SKINN DermAppeal Microdermabrasion Facial Scrub - Anti-Aging Face Exfoliating Treatment for Dark Spots Wrinkles & Dull Skin - Men & Women Brightening Exfoliator with Vitamin C & Fruit Enzymes - 2oz

SKINN$35.494.4★1,256 rev

SKINN DermAppeal Microdermabrasion Face Scrub - Professional-Level Exfoliating Facial Scrub with Velvet-Soft Headband for Mess-Free Application Daily Skin Care for Wrinkles + Fine Lines + Smooth Skin

SKINN$45.474.4★1,256 rev

DRMTLGY Microdermabrasion Scrub Face Exfoliator to Smooth & Polish Dull Rough Skin Gentle Facial Scrub with Pumice 2 oz

DRMTLGY$18.964.6★11,501 rev

Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz

Dermalogica$19.454.6★13,251 rev

SKINN Lip Amplifying Serum Lip6X with Peptides - Deep Moisturizing Serum Plumps Hydrates & Smooths Lips & Boosts Collagen Production - Lip Care Products for Women

SKINN$33.913.9★564 rev

Newest

by launch date

SKINN DermAppeal Microdermabrasion Face Scrub - Professional-Level Exfoliating Facial Scrub with Velvet-Soft Headband for Mess-Free Application Daily Skin Care for Wrinkles + Fine Lines + Smooth Skin

SKINN$45.471,256 rev

4mo ago

SKINN DermAppeal Microdermabrasion Facial Scrub - Anti-Aging Face Exfoliating Treatment for Dark Spots Wrinkles & Dull Skin - Men & Women Brightening Exfoliator with Vitamin C & Fruit Enzymes - 2oz

SKINN$35.491,256 rev

5mo ago

SKINN Pore Polishing Wand Silicone Facial Cleansing Brush - Dual-Sided Face Scrubber with Gentle Deep Cleaning Exfoliation for All Skin Types - Manual Pore Cleansing Tool for Women & Men - BPA-Free

SKINN$9.9951 rev

7mo ago

SKINN DermAppeal Microdermabrasion Face Scrub - Professional-Level Exfoliating Facial Scrub with Headband for Mess-Free Application - Daily Skin Care for Wrinkles & Fine Lines & Smooth Glowing Skin

SKINN$62.721,256 rev

11mo ago

SKINN Lip Amplifying Serum Lip6X with Peptides - Deep Moisturizing Serum Plumps Hydrates & Smooths Lips & Boosts Collagen Production - Lip Care Products for Women

SKINN$33.91564 rev

1y ago

What buyers say about microdermabrasion facial scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel22%

“my skin is SO SOFT”

Quality-Overall13%

“It is well made”

Cleansing11%

“Facial cleaning”

Suitability Combination Skin9%

“Good for sensitive skin”

Moist/Dry6%

“Yes it hydrates”

Smell5%

“LOVE the scent”

Value For Money4%

“Great value”

Efficiency3%

“Effective”

Suitability Dry Skin3%

“This is a really good exfoliator”

Advertised Vs Actual Product2%

“WORKS AS DESCRIBED”

What buyers complain about

Value For Money16%

“not worth the price”

Functionality-Overall9%

“Doesnt work as promised”

Size-Overall6%

“The container is small”

Allergies5%

“Also made my skin really itchy”

Skin Health4%

“Made my skin worse”

Smell3%

“Bad smell”

Hard Feel3%

“Feels hard”

Moist/Dry3%

“My lips are no longer dry and flaky looking”

Symptom Reduction3%

“Didnt really see a big difference while using this”

Texture/Consistency-Overall3%

“did not like the consistency of it at all”

Top return reasons

Functionality-Overall20%

Advertised Vs Actual Product17%

Size-Overall9%

Texture/Consistency-Overall7%

Product Condition7%