Skip to content
62

microblading supplies

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 18Conversion 64Competition 77Returns 98Price range 58Avg price 95Brand share 67Review moat 19Quality gap 70

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$41.11

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$504K

$504K/yr · 216K searches

Price range

Good$4.59–$151.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad14,137.21

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, microblading supplies is a $504K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan. Verdict: Worth a look — 62/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

microblading supplies market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$411K–$514K
units × avg price
Conversion rate
5.7%
Avg BSR
#35
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
1.9%
Avg brand age
46 months
Avg seller age
137 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

360

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

38%

Top 20: 82%

Open market

31%

  • Kitsch37%
  • REVLON9%
  • PMD Beauty7%
  • mcwdoit7%
  • NEWDERMO5%
  • Beautycity4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Top microblading supplies search terms

  • microdermabrasion tool86K/yr
  • micro dermabrasion facial tool32K/yr
  • kitsch dermaplaning tool22K/yr
  • microderm22K/yr
  • dermabrasion facial tool19K/yr
  • microdermabrasion devices12K/yr
  • kitsch face razor5K/yr
  • microdermabrasion wand4K/yr
  • kitsch dermaplaner8K/yr
  • revlon microdermabrasion wand2K/yr
All search terms

Top microblading supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$15K6%$30K9%$45K12%$61K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about microblading supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Amazing quality”

Soft Feel12%

“my skin is SO SOFT”

Ease Of Use12%

“Convenient and easy”

Value For Money11%

“Great value”

Suitability Combination Skin6%

“Good for sensitive skin”

Advertised Vs Actual Product5%

“Exactly What I Ordered”

Efficiency4%

“It does the job”

Cleansing4%

“rinses clean”

Suitability Dry Skin3%

“I like how it exfoliates good”

Durability2%

“they are durable”

What buyers complain about

Functionality-Overall15%

“Never Worked”

Quality-Overall10%

“Awful quality”

Allergies9%

“Gave me a rash”

Value For Money7%

“Waste of Money”

Skin Health5%

“it burns my face”

Charging5%

“Loses charge quickly”

Durability5%

“Doesn't last”

Hard Feel4%

“They are rough”

Sensitivity-Overall2%

“I have extremely sensitive skin”

Suitability Short Hair2%

“it pulls on my hair”

Top return reasons

Functionality-Overall25%
Advertised Vs Actual Product13%
Size-Overall8%
Defective Material/Parts7%
Value For Money6%
Product Condition4%
Quality-Overall4%
Charging3%
Suction3%
Suitability Short Hair2%

Common questions

Is microblading supplies profitable to sell on Amazon United States?
The niche generates $504K/yr across 38 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (62/100).
How competitive is the microblading supplies niche?
24 brands and 360 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in microblading supplies?
Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Allergies. The return rate is 0.5%.
When does demand for microblading supplies peak?
Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the microblading supplies niche?
Listings span $4.59–$151.52; the average listing price is $41.11 (sweet spot $15–$100). The average incumbent carries 14,137 reviews — the moat a new listing must climb.