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Microblading Pen

Fail

The top 5 brands take 100% of clicks, so Microblading Pen is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$567K/yr843K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
70%top-5 click share · 5 brands · 68 sellers

Flapen Score

Microblading Pen against its category

The dotted line is the Beauty & Personal Care average. Past it, Microblading Pen is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microblading Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Microblading Pen 843K times last year and spent an estimated $567K. All 5 brands take every click. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 843K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $567K a year.

Searches, last 12 months
843K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
6.1%
Market size, estimated
$567Ka year
Peak month
April4.8× the quietest month
Top search term
imethod eyebrow pen134K searches a year

02 · Price

A sale here is worth $11.04.

Listings sell for $11.04 on average, from $7.76 to $17.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $11.04 that is $33K to $44K a year per listing.

Average price
$11.04under the $15 to $100 sweet spot
Price range
$7.76–$17.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$33K–$44K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #145 within Eyes. It carries 7,802 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#145in Eyes
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
7,802per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Microblading Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 233%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Microblading Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.8×

Search terms

Top Microblading Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • imethod eyebrow pen134K/yr
  • loreal faux brow pen155K/yr
  • loreal brow47K/yr
  • loreal eyebrow45K/yr
  • faux brow loreal63K/yr
  • diamalfi pencil para cejas22K/yr
  • loreal brow pen71K/yr
  • imethod 4d brow pen53K/yr
  • loreal faux brow34K/yr
  • loreal eyebrow pen43K/yr

Reviews and returns

What reviews say buyers love and hate about Microblading Pen

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Color”
1.9%of orders come back
“Disappointed in the color”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Microblading Pen questions

Answered from the same tracked data.