microblading pen
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good$567K$567K/yr · 843K searches
Avg price
Okay$11.04avg listing price — sweet spot $15–$100
Price range
Okay$7.76–$17.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad7,801.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, microblading pen is a $567K/yr Amazon United States market (843K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
microblading pen market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- $442K–$552K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.0%
- Avg brand age
- 44 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- L'Oreal Paris60%
- iMethod33%
- MOOMARTO4%
- Generic2%
- Espoce1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.8×
Top microblading pen search terms
- imethod eyebrow pen134K/yr
- loreal faux brow pen155K/yr
- loreal brow47K/yr
- loreal eyebrow45K/yr
- faux brow loreal63K/yr
- diamalfi pencil para cejas22K/yr
- loreal brow pen71K/yr
- imethod 4d brow pen53K/yr
- loreal faux brow34K/yr
- loreal eyebrow pen43K/yr
Top microblading pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Dark Brunette 0.04 Fl Oz
L'Oreal Paris$9.984.2★6,661 rev
LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Brunette 0.03 Fl Oz
L'Oreal Paris$9.744.2★6,661 rev
iMethod Eyebrow Pen - Eyebrow Pencil 2-in-1 Eyeliner Dual-Ended Brush-Tip Microblading 4d Eyebrow Pencils for women Long Lasting Waterproof Hair-Like Brow Pencil with Eyebrow Brush DarkBrown
iMethod$14.774.3★1,825 rev
iMethod Microblading Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Dual-Ended Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip Create Natural Hair-Like Brows Last All-Day Dark Brown
iMethod$12.324.2★10,647 rev
LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Light Brunette 0.04 Fl Oz
L'Oreal Paris$9.924.2★6,661 rev
Newest
by launch date
Dual-Ended Faux Brow Pen Hair-Like Liquid Eyebrow Pencil with Double-Brush Tip & Precise Single Tip Fast & Easy Makeup for Sparse Brows Waterproof & Smudge-Proof Eyebrows Light Brunette
MOOMARTO$9.5483 rev
2 Tip UltraFine Pen - For Beard & Eyebrows - Water Resistant Natural Look Easy to Use Long Lasting - Beard Pencil Filler Eyebrow Pencil Filler - Beard Pen Brow Pen (BLACK)
Generic$17.7617 rev
Faux Brow Microblading Eyebrow Pencil with Hair Like Strokes Double-Brush Tip Filling Eyebrow Pen for Women Fast & Precise & Pigmented Makeup Great for Sparse and Full Brows(03 Dark Brown)
MOOMARTO$8.82298 rev
LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Dark Brunette 0.04 Fl Oz
L'Oreal Paris$9.986,661 rev
LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Brunette 0.03 Fl Oz
L'Oreal Paris$9.746,661 rev
Trending
90-day click momentumDual-Ended Faux Brow Pen Hair-Like Liquid Eyebrow Pencil with Double-Brush Tip & Precise Single Tip Fast & Easy Makeup for Sparse Brows Waterproof & Smudge-Proof Eyebrows Light Brunette
MOOMARTO$9.544.2★
2 Tip UltraFine Pen - For Beard & Eyebrows - Water Resistant Natural Look Easy to Use Long Lasting - Beard Pencil Filler Eyebrow Pencil Filler - Beard Pen Brow Pen (BLACK)
Generic$17.762.2★
LOreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil Ultra-Fine Mechanical Pencil Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps Brunette 0.003 Ounce (1 Count)
L'Oreal Paris$7.764.5★
LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Dark Blonde 0.04 Fl Oz
L'Oreal Paris$9.784.2★
LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz
L'Oreal Paris$11.434.5★
What buyers say about microblading pen
What buyers praise and complain about, mined from review topics.What buyers love
“Goes on easy”
“Color is accurate”
“Amazing quality”
“it's very durable”
“Easy application”
“lasts all day without smudging”
“Good price”
“I really love this mascara”
“As Advertised”
“water proof”
What buyers complain about
“Disappointed in the color”
“its dried out”
“Doesnt last”
“Didn't work well for me”
“they're expensive”
“Low quality for the price”
“Difficult to use”
“White residue”
“leaks often”
“False advertisement”
Top return reasons
Common questions
- Is microblading pen profitable to sell on Amazon United States?
- The niche generates $567K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the microblading pen niche?
- 5 brands and 68 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in microblading pen?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.9%.
- When does demand for microblading pen peak?
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 4.8× the quietest.
- What does it cost to enter the microblading pen niche?
- Listings span $7.76–$17.76; the average listing price is $11.04 (sweet spot $15–$100). The average incumbent carries 7,802 reviews — the moat a new listing must climb.