Is michael jordan profitable to sell on Amazon United States?

The niche generates $441K/yr across 37 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (48/100).

How competitive is the michael jordan niche?

8 brands and 298 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in michael jordan?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 1.0%.

When does demand for michael jordan peak?

Demand peaks in Nov–Dec; the busiest month runs 35.4× the quietest.

What does it cost to enter the michael jordan niche?

Listings span $10.90–$119.16; the average listing price is $26.09 (sweet spot $15–$100). The average incumbent carries 1,312 reviews — the moat a new listing must climb.

michael jordan

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.09

avg listing price — sweet spot $15–$100

Price range

Great$10.90–$119.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good$441K

$441K/yr · 742K searches

Review moat

Good1,311.7

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, michael jordan is a $441K/yr Amazon United States market (742K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

michael jordan market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $522K–$652K; units × avg price
Conversion rate: 2.3%
Avg BSR: #263
Page quality: 0%
Prime: 73%
Sponsored: 68%
Out of stock: 2.9%
Avg brand age: 55 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

298

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

Funko61%
Michael Jordan21%
Generic9%
WILSON5%
WCG2%
Nike1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 35.4×

Open Trend

Top michael jordan search terms

michael jordan215K/yr -4.2%0.5% conv.
nba funko pop95K/yr -7.3%0.8% conv.
michael jordan funko pop57K/yr -22.1%4.1% conv.
funko pop nba46K/yr -3.9%1.1% conv.
michael jordan cologne44K/yr -11.5%7.3% conv.
funko pop sports42K/yr -29.7%0.6% conv.
michael jordan cologne for men28K/yr -3.5%9.3% conv.
sports funko pop28K/yr +2.4%0.6% conv.
basketball funko pop26K/yr -18.1%1.0% conv.
kobe bryant funko pop26K/yr -8.0%0.7% conv.

All search terms

Top michael jordan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Michael Jordan By Michael Jordan for Men 3.4 Fluid Ounce

Michael Jordan$24.204.6★4,359 rev

Funko Pop! NBA: Bulls - Michael Jordan - 3X in a Row - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display

Funko$16.474.7★122 rev

Funko Pop! NBA: Bulls - Michael Jordan - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display

Funko$13.754.8★13,333 rev

WILSON NBA Team Retro Mini Basketball - Chicago Bulls

WILSON$14.314.7★1,988 rev

Funko Pop! NBA: Bulls - Michael Jordan - (89) The Shot - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors

Funko$12.864.8★207 rev

Newest

by launch date

Funko Pop! NBA: Bulls - Michael Jordan - 1998 All-Star Game MVP - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Figure for Collectors and Display

Funko$16.6917 rev

5mo ago

Funko Pop! NBA: Bulls - Michael Jordan - 3X in a Row - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display

Funko$16.47122 rev

7mo ago

Funko Pop! NBA: Lakers - Luka Doni - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display

Funko$18.8435 rev

7mo ago

Funko Pop! NBA: Spurs - Victor Wembanyama - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display

Funko$18.0735 rev

9mo ago

Funko Pop! NBA: Thunder - Shai Gilgeous-Alexander - Home Uniform - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors

Funko$18.8653 rev

9mo ago

What buyers say about michael jordan

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Great scent”

Collectibles23%

“Fun collectable”

Gifting Purpose12%

“Gift”

Value For Money8%

“The value for your money is great too”

Quality-Overall8%

“High Quality”

Advertised Vs Actual Product5%

“As advertised”

Size-Overall2%

“The fit is consistent with the size”

Fun/Entertainment Experience2%

“Fun”

Image/Picture Clarity1%

“Great picture”

Drop/Impact Protection1%

“and well protected thanks”

What buyers complain about

Value For Money14%

“It brings the value down of the item significantly”

Size-Overall14%

“Runs small in size”

Quality-Overall12%

“Trash”

Smell10%

“smells too chemically”

Durability7%

“so it doesnt last long”

Defective Material/Parts7%

“The product came from the factory defective”

Strength5%

“Its not as strong as the original”

Alcohol Content5%

“had it smell like rubbing alcohol”

Advertised Vs Actual Product5%

“Not the same”

Top return reasons

Size-Overall34%

Value For Money8%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Scratch Resistance5%

Gifting Purpose5%

Product Condition5%

Quality-Overall4%

Feet Fit4%

Width4%

Common questions

Is michael jordan profitable to sell on Amazon United States?: The niche generates $441K/yr across 37 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (48/100).
How competitive is the michael jordan niche?: 8 brands and 298 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in michael jordan?: Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 1.0%.
When does demand for michael jordan peak?: Demand peaks in Nov–Dec; the busiest month runs 35.4× the quietest.
What does it cost to enter the michael jordan niche?: Listings span $10.90–$119.16; the average listing price is $26.09 (sweet spot $15–$100). The average incumbent carries 1,312 reviews — the moat a new listing must climb.