Micellar Water Makeup Remover Wipes

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $870K a year.

Searches, last 12 months

513K

Growth, 90 days vs prior 90

+22.8%

Conversion, latest week

14.8%

Market size, estimated

$870Ka year

Peak month

November1.3× the quietest month

Top search term

micellar water wipes116K searches a year

Listings sell for $11.48 on average, from $5.01 to $30.69. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $11.48 that is $29K to $34K a year per listing.

Average price

$11.48under the $15 to $100 sweet spot

Price range

$5.01–$30.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$29K–$34K

Returns

0.2%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Cleansers. It carries 11,401 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#112in Cleansers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

11,401per listing

Listings tracked

21

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months