Mia Secret Nail Prep

Shoppers searched for this 749K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $558K a year.

Searches, last 12 months

749K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

7.6%

Market size, estimated

$558Ka year

Peak month

July1.4× the quietest month

Top search term

nail primer414K searches a year

Listings sell for $9.75 on average, from $5.05 to $21.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $9.75 that is $15K to $20K a year per listing.

Average price

$9.75under the $15 to $100 sweet spot

Price range

$5.05–$21.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$15K–$20K

Returns

0.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #100 within Base & Top Coats. It carries 8,350 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#100in Base & Top Coats

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

8,350per listing

Listings tracked

27

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

60 months