Mia Secret Nail Prep

Shoppers searched for this 749K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $558K a year.

Searches, last 12 months

749K

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

7.6%

Market size, estimated

$558Ka year

Peak month

July1.4× the quietest month

Top search term

nail primer414K searches a year

Listings sell for $9.75 on average, from $5.05 to $21.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $9.75 that is $15K to $20K a year per listing.

Average price

$9.75under the $15 to $100 sweet spot

Price range

$5.05–$21.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$15K–$20K

Returns

0.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #100 within Base & Top Coats. It carries 8,350 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#100in Base & Top Coats

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

8,350per listing

Listings tracked

27

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

60 months