Skip to content

Metal Hair Brush

Maybe

Products sell for $27.10 on average, inside the sweet spot. But the top 5 brands take 92% of clicks, so Metal Hair Brush is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$507K/yr281K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
53%top-5 click share · 11 brands · 31 sellers

Flapen Score

Metal Hair Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Metal Hair Brush is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Hair Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Hair Brush 281K times last year and spent an estimated $507K. The top 5 brands take 92% of clicks. Demand peaks in Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $507K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
6.7%
Market size, estimated
$507Ka year
Peak month
June1.8× the quietest month
Top search term
dom dom hair brush42K searches a year

02 · Price

A sale here is worth $27.10.

Listings sell for $27.10 on average, from $5.00 to $104.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $27.10 that is $14K to $20K a year per listing.

Average price
$27.10inside the $15 to $100 sweet spot
Price range
$5.00–$104.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$14K–$20K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #962 within Hair Brushes. It carries 421 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
92%
Out of stock, average day
9.1%
Average rank
#962in Hair Brushes
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
421per listing
Listings tracked
25

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
50 months

Products

Top Metal Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$51K$101K$152K$203K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

31

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

7%

  • Dom Dom53%
  • GIMME20%
  • BFWood9%
  • Scalpmaster8%
  • GAVIVOL3%
  • BESTOOL2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Metal Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Metal Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dom dom hair brush42K/yr
  • metal bristle hair brush45K/yr
  • metal hair brush41K/yr
  • dom dom20K/yr
  • gimme hair brush25K/yr
  • dom dom brush14K/yr
  • metal brush for hair15K/yr
  • domdom hair brush10K/yr
  • gimme brush9K/yr
  • wire hair brush12K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Hair Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.08

then starts to fall apart

all of them fell apart within a few uses

falling apart after second use

Hair Related7%−0.08

Horrible brush - I wouldnt event consider it a brush

Sometimes she has difficulty styling it because it can get quite tangled

It ripped through my fine hair

Hard Feel6%−0.05

Bristles are too hard

It's way too soft

the bristles felt so rough

Quality-Overall6%+0.39

Quality Control is Lacking

Unimpressed with quality

poor quality

Strength5%−0.04

Very flimsy

The clips can be a little flimsy

The bristles are not strong enough

Love

Brush Quality22%

Great brush & great quality

The brush itself performs amazingly

Best Brush

Soft Feel11%

they are surprisingly soft

It feels good in the hand

Makes my hair so soft

Quality-Overall10%+0.39

Excellent product

Its well made

love the quality, very sturdy and i like the black

Hair Styling5%+0.61

easy on your hair

Smooths hair beautifully

This hair brush is a really nice option

Suitability Straight Hair5%+0.63

Best brush for thick fine hair

Great for fine hair

Great for thick hair

Return

1.7% Return rate 40% Fixable by listing

Advertised Vs Actual Product14%▄▅█▆▇▆

Not as expected

Not a great as described

Size-Overall13%██▇▅█▇
Suitability Short Hair7%▇▅▆██▇

Bristles are not great for thick hair

Not for thick hair

Does not work well with thick hair

Hard Feel7%▄▅█▄▃▅

Bristles are too hard

It's way too soft

the bristles felt so rough

Brush Quality5%█▆▄▃▅▃

The bristles are not strong enough

not completely I like the brush tho

The bristles are too flimsy

FAQ

Common Metal Hair Brush questions

Answered from the same tracked data.