Metal Face Roller
MaybeReturns run at only 1.0% of orders. But the average product has 5,029 reviews to catch up to, so Metal Face Roller is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $114K/yr87K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 57%top-5 click share · 17 brands · 379 sellers
Flapen Score
Metal Face Roller against its category
The dotted line is the Beauty & Personal Care average. Past it, Metal Face Roller is stronger. Inside it, weaker.
Market
The Metal Face Roller market on Amazon at a glance
Shoppers on Amazon United States searched for Metal Face Roller 87K times last year and spent an estimated $114K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $114Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- stainless steel face roller20K searches a year
02 · Price
A sale here is worth $18.40.
Listings sell for $18.40 on average, from $6.58 to $74.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.40 that is $5K to $9K a year per listing.
- Average price
- $18.40inside the $15 to $100 sweet spot
- Price range
- $6.58–$74.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Skin Care Tools. It carries 5,029 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Skin Care Tools
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 5,029per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Metal Face Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kitsch Ice Roller for Face Stainless Steel Ice Face Roller to Reduce Puffiness Redness & Headaches Cooling Facial Roller for Skin Care Irritation Relief & Spa-Like Experience at Home-Pink
- Price
- $15.88
- Rating
- 4.5/5
- Reviews
- 2,597
- Age
- 6y ago

Bealihelp Face Roller and Gua Sha Stainless Steel Facial Roller and Guasha Tool for Face Skin Care Roller for Wrinkles and Lifting Improve Puffiness Metal Face Massager for Eyes Neck Tighten
- Price
- $10.10
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 2y ago

PLANTIFIQUE Ice Roller for Face - Stainless Steel Cooling Eye Roller - Reduce Puffiness Improve Lymphatic Drainage & Soothe Skin
- Price
- $16.28
- Rating
- 4.5/5
- Reviews
- 18,332
- Age
- 1y ago

Kitsch Ice Roller for Face Stainless Steel Ice Face Roller to Reduce Puffiness Redness & Headaches Cooling Facial Roller for Skin Care Irritation Relief & Spa-Like Experience at Home - Mint
- Price
- $15.70
- Rating
- 4.5/5
- Reviews
- 2,597
- Age
- 2y ago

TALOVA - 304-Grade Stainless Steel Facial Roller Face Roller for Eyes Double Chin Jawline & Neck Reduce Puffiness & Improve Wrinkles Massage Tool for Anti-Aging Lifting & Lymphatic Drainage
- Price
- $32.04
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago
Trending
90-day click momentum
BAIMEI Stainless Steel Gua Sha & Face Roller Set Facial Massage Tool for Face Neck and Body Cooling Metal Skin Care Tools for Depuffing Routine Self Care Gift for Women
- Price
- $14.15
- Rating
- 4.6/5
- Reviews
- 54,383
- Age
- 4mo ago

The Skinny Confidential Ice Roller for Face Stainless Steel Ice Face Roller to Reduce Puffiness Redness & Headaches Cooling Facial Roller for Skin Care - Beauty & Spa-Like Experience at Home
- Price
- $74.36
- Rating
- 4.4/5
- Reviews
- 387
- Age
- 5mo ago

Stainless Steel Face Roller & Gua Sha Facial Tools Face Massager for Self Care Roller for face Jawline Sculpting and Puffiness Reducing
- Price
- $6.58
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 9mo ago

PLANTIFIQUE Ice Roller for Face - Stainless Steel Cooling Eye Roller - Reduce Puffiness Improve Lymphatic Drainage & Soothe Skin
- Price
- $16.28
- Rating
- 4.5/5
- Reviews
- 18,332
- Age
- 1y ago

Rena Chris Gua Sha and Face Roller Set: Anti-Breakage Stainless Steel Roller for Long-Lasting Use Jawline Sculpting and Puffiness Reducing Gua Sha Facial Tools for Self Care Gift (Silver)
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 2y ago
Newest
by launch date
BAIMEI Stainless Steel Gua Sha & Face Roller Set Facial Massage Tool for Face Neck and Body Cooling Metal Skin Care Tools for Depuffing Routine Self Care Gift for Women
- Price
- $14.15
- Rating
- 4.6/5
- Reviews
- 54,383
- Age
- 4mo ago

The Skinny Confidential Ice Roller for Face Stainless Steel Ice Face Roller to Reduce Puffiness Redness & Headaches Cooling Facial Roller for Skin Care - Beauty & Spa-Like Experience at Home
- Price
- $74.36
- Rating
- 4.4/5
- Reviews
- 387
- Age
- 5mo ago

Stainless Steel Face Roller & Gua Sha Facial Tools Face Massager for Self Care Roller for face Jawline Sculpting and Puffiness Reducing
- Price
- $6.58
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 9mo ago

PLANTIFIQUE Ice Roller for Face - Stainless Steel Cooling Eye Roller - Reduce Puffiness Improve Lymphatic Drainage & Soothe Skin
- Price
- $16.28
- Rating
- 4.5/5
- Reviews
- 18,332
- Age
- 1y ago

PLANTIFIQUE Stainless Steel Gua Sha and Ice Roller for Face & Body - Cooling Facial Tool Set to Reduce Puffiness Improve Lymphatic Drainage & Soothe Skin
- Price
- $22.24
- Rating
- 4.5/5
- Reviews
- 18,332
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
379
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
29%
- Kitsch32%
- PLANTIFIQUE13%
- Bealihelp12%
- TALOVA5%
- PRIME Fitness4%
- Rena Chris4%
Demand
Metal Face Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Metal Face Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stainless steel face roller20K/yr
- metal face roller15K/yr
- stainless steel ice roller8K/yr
- stainless steel ice roller for face6K/yr
- stainless steel roller5K/yr
- kitsch ice roller7K/yr
- stainless steel facial roller4K/yr
- metal ice roller for face5K/yr
- face roller stainless steel3K/yr
- kitsch face roller4K/yr
Reviews and returns
What reviews say buyers love and hate about Metal Face Roller
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Feels like plastic
Plastic
Substandard material
Broke after 2 months of use
Broke after one use
broke within a year
roller very large
Its much larger than I expected
Smaller than mini- ridiculously tiny
is not comfortable
Its too sharp/uncomfortable
found that one uncomfortable
but one of them the liquid doesnt freeze anymore
Love
Great high quality set
Amazing quality
The build quality is excellent for the price point
Everything is smooth
The feel is cool and soothing
pleasant to the touch
Easy to use
This set is super easy to use
Its easy to hold
Well worth the price
Great value for money
Good deal
Works for what it was purchased for
Exactly as described
Exactly as pictured
Return
1.0% Return rate 49% Fixable by listing
roller very large
Its much larger than I expected
Smaller than mini- ridiculously tiny
Not Very Effective
No results
Not what it looks like in the picture
feels more expensive than it is
Not worth the price
Sadly a waste of money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Metal Face Roller questions
Answered from the same tracked data.









