Metal Face Roller
MaybeAn estimated 1.0% of orders come back. But the average product has 5,029 reviews to catch up to, so Metal Face Roller is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $114K/yr87K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 57%top-5 click share · 17 brands · 379 sellers
Flapen Score
Metal Face Roller against its category
The dotted line is the Beauty & Personal Care average. Past it, Metal Face Roller is stronger. Inside it, weaker.
Market
The Metal Face Roller market on Amazon at a glance
Shoppers on Amazon United States searched for Metal Face Roller 87K times last year and spent an estimated $114K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $114Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- stainless steel face roller20K searches a year
02 · Price
A sale here is worth $18.40.
Listings sell for $18.40 on average, from $6.58 to $74.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.40 that is $5K to $9K a year per listing.
- Average price
- $18.40inside the $15 to $100 sweet spot
- Price range
- $6.58–$74.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Skin Care Tools. It carries 5,029 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Skin Care Tools
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 5,029per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Metal Face Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
379
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
29%
- Brand 132%
- Brand 213%
- Brand 312%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Metal Face Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Metal Face Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stainless steel face roller20K/yr
- metal face roller15K/yr
- stainless steel ice roller8K/yr
- stainless steel ice roller for face6K/yr
- stainless steel roller5K/yr
- kitsch ice roller7K/yr
- stainless steel facial roller4K/yr
- metal ice roller for face5K/yr
- face roller stainless steel3K/yr
- kitsch face roller4K/yr
Reviews and returns
What reviews say buyers love and hate about Metal Face Roller
We read the reviews and the return reasons for every product selling here.
“Feels like plastic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Metal Face Roller questions
Answered from the same tracked data.









