Messi Cologne

Shoppers searched for this 718K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months

718K

Growth, 90 days vs prior 90

+33.3%

Conversion, latest week

1.3%

Market size, estimated

$302Ka year

Peak month

December7.7× the quietest month

Top search term

cr7205K searches a year

Listings sell for $32.37 on average, from $6.15 to $79.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $32.37 that is $8K to $16K a year per listing.

Average price

$32.37inside the $15 to $100 sweet spot

Price range

$6.15–$79.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

0.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #449 within Men's. It carries 771 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

92%

Out of stock, average day

3.9%

Average rank

#449in Men's

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

771per listing

Listings tracked

39

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months