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Mermaid Wax

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Mermaid Wax is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$800K/yr328K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
76%top-5 click share · 3 brands · 7 sellers

Flapen Score

Mermaid Wax against its category

The dotted line is the Beauty & Personal Care average. Past it, Mermaid Wax is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Wax market on Amazon at a glance

Shoppers on Amazon United States searched for Mermaid Wax 328K times last year and spent an estimated $800K. All 3 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $800K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
6.8%
Market size, estimated
$800Ka year
Peak month
June1.4× the quietest month
Top search term
tress wellness wax beads82K searches a year

02 · Price

A sale here is worth $35.69.

Listings sell for $35.69 on average, from $20.92 to $42.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $35.69 that is $45K to $54K a year per listing.

Average price
$35.69inside the $15 to $100 sweet spot
Price range
$20.92–$42.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$45K–$54K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Women's. It carries 8,467 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Women's
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
8,467per listing
Listings tracked
13

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
57 months

Products

Top Mermaid Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 234%
  • Brand 313%

Demand

Mermaid Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mermaid Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tress wellness wax beads82K/yr
  • cirepil blue wax37K/yr
  • tress wellness wax26K/yr
  • cirepil wax24K/yr
  • dermwax22K/yr
  • cirepil23K/yr
  • cirepil hard wax15K/yr
  • tres wellness wax beads21K/yr
  • mermaid wax19K/yr
  • cirepil blue hard wax5K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Wax

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Value For Money”
0.5%of orders come back
“Waste of money”
A buyer, on “Value For Money”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Mermaid Wax questions

Answered from the same tracked data.