mermaid tattoos
Worth a lookShows a thin review moat (187 avg reviews), but prices mostly outside the sweet spot ($3.07–$10.74) keeps it on the watch list.
Review moat
Great187.46avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Great+74.2%90-day search growth — must beat 0% to launch
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.02avg listing price — sweet spot $15–$100
Market size
Bad$40K$40K/yr · 60K searches
Price range
Bad$3.07–$10.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, mermaid tattoos is a $40K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
mermaid tattoos market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $35K–$42K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #1,877
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 1.8%
- Avg brand age
- 29 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
24
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
56%
Top 20: 94%
Open market
34%
- xo, Fetti17%
- CHARLENT17%
- Epuxiael12%
- Generic11%
- ERSHIXUN5%
- 91TATTOOS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +74.2% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.9×
Top mermaid tattoos search terms
- mermaid tattoos24K/yr
- mermaid tattoos for kids16K/yr
- mermaid temporary tattoos11K/yr
- mermaid tattoos for girls5K/yr
- mermaid tattoo4K/yr
Top mermaid tattoos products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CHARLENT Glitter Mermaid Temporary Tattoos for Kids - 74 Individually Sheets Glitter Tattoos for Kids Mermaid Birthday Decorations
CHARLENT$6.204.7★155 rev
xo Fetti Under The Sea Mermaid Temporary Tattoos - 56 Iridescent Foil Styles | Kids Birthday Party Supplies Sea Creatures Favors Ocean Animal Underwater Arts and Crafts Boys + Girls Activity
xo, Fetti$7.664.7★1,514 rev
96PCS Mermaid Pre-Cut Temporary Tattoos for Kids - Cute Under the Sea Party Favors Perfect for Ocean Mermaid-Themed Birthdays School Rewards and Baby Showers (Normal)
Generic$7.964.6★319 rev
Epuxiael 108PCS Glitter Mermaid Temporary Tattoos for Kids Little Mermaid Birthday Decorations for Under the Sea Party Favors Supplies Accessories Ocean Tattoo Stickers Rewards Gifts for Boys Girls
Epuxiael$6.854.9★46 rev
Mermaid Temporary Tattoos for Kids 106 Cute Ocean & Mermaid Designs Waterproof Non-Toxic & Skin-Friendly Easy to Apply Perfect for Under the Sea Birthday Party Favors & Goodie Bags
ERSHIXUN$4.974.5★93 rev
Newest
by launch dateMermaid Temporary Tattoos for Kids 106 Cute Ocean & Mermaid Designs Waterproof Non-Toxic & Skin-Friendly Easy to Apply Perfect for Under the Sea Birthday Party Favors & Goodie Bags
ERSHIXUN$4.9793 rev
Epuxiael 108PCS Glitter Mermaid Temporary Tattoos for Kids Little Mermaid Birthday Decorations for Under the Sea Party Favors Supplies Accessories Ocean Tattoo Stickers Rewards Gifts for Boys Girls
Epuxiael$6.8546 rev
Epuxiael Mermaid Scale Temporary Tattoos for Kids Mermaid Face Tattoos Fish Scale Makeup Stickers Ocean Fake Tattoos for Party Favors Decorations Supplies Accessories Rewards Gifts for Boys Girls
Epuxiael$7.7952 rev
96PCS Mermaid Temporary Tattoos Stickers - Under The Sea Mermaid Themed Party Favors Ocean Birthday Party Decorations Supplies Accessories Gift For Kids Teen Boys Girls Classroom Prizes Rewards
VNXCRAFTIES$7.949 rev
Metallic Mermaid Temporary Tattoos Under the Sea Tattoos Stickers Mermaid Party Favors Sea Themed Birthday Birthday Decoration Party Accessories Cute Gifts for Kids Adults
MIIVOYAGE$6.653 rev
Trending
90-day click momentumEpuxiael 108PCS Glitter Mermaid Temporary Tattoos for Kids Little Mermaid Birthday Decorations for Under the Sea Party Favors Supplies Accessories Ocean Tattoo Stickers Rewards Gifts for Boys Girls
Epuxiael$6.854.9★
100PCS Mermaid Temporary Tattoos for Kids - Cute Under the Sea Party Favors Perfect for Ocean Mermaid-Themed Birthdays School Rewards and Baby ShowersMermaids
Cwzlzr$3.360.0★
Epuxiael Mermaid Scale Temporary Tattoos for Kids Mermaid Face Tattoos Fish Scale Makeup Stickers Ocean Fake Tattoos for Party Favors Decorations Supplies Accessories Rewards Gifts for Boys Girls
Epuxiael$7.794.1★
Mermaid Temporary Tattoo for Kids 200+ Tattoo Stickers for Kids Birthday Party Decorations Decor Favors Supplies Gifts Boys Girls Cute Fake Tattoo School Reward Themed
JOJOLUXE$4.834.7★
60 PCS Mermaid Ocean Sea Pre-Cut Temporary Tattoos for Kids
91TATTOOS$5.874.1★
What buyers say about mermaid tattoos
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“The colors are bright”
“they really do hold up through playtime”
“Cute and great quality”
“Cute designs”
“Great price”
“They really are shiny”
“Cute and easy application”
“perfect for parties or classroom rewards”
“work just as expected”
What buyers complain about
“They are impossible to remove”
“small are to each other”
“I do wish they were brighter though”
“These dont work”
“They stayed on until they were faded”
“The cover layer was wrinkled”
“with scrubbing comes off easy”
“just don't go overboard in case anyone has skin sensitivity to them”
“Not as expected”
“these arent worth the money”
Top return reasons
Common questions
- Is mermaid tattoos profitable to sell on Amazon United States?
- The niche generates $40K/yr across 26 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +74.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the mermaid tattoos niche?
- 23 brands and 24 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in mermaid tattoos?
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Brightness/Shine/Glow. The return rate is 1.6%.
- When does demand for mermaid tattoos peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.9× the quietest.
- What does it cost to enter the mermaid tattoos niche?
- Listings span $3.07–$10.74; the average listing price is $7.02 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.