Is mermaid makeup profitable to sell on Amazon United States?

The niche generates $71K/yr across 41 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the mermaid makeup niche?

37 brands and 47 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in mermaid makeup?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 2.0%.

When does demand for mermaid makeup peak?

Demand peaks in Oct; the busiest month runs 7.0× the quietest.

What does it cost to enter the mermaid makeup niche?

Listings span $2.27–$33.52; the average listing price is $10.70 (sweet spot $15–$100). The average incumbent carries 2,284 reviews — the moat a new listing must climb.

mermaid makeup

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($71K/yr) keeps it on the watch list.

Brand share

Great41%

top-5 brand share — no brand owns this niche

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good$2.27–$33.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,284.39

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.70

avg listing price — sweet spot $15–$100

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Market size

Bad$71K

$71K/yr · 162K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, mermaid makeup is a $71K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

mermaid makeup market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $64K–$86K; units × avg price
Conversion rate: 4.1%
Avg BSR: #188
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 9.3%
Avg brand age: 36 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

37 falling

Sellers

Top-5 brand share

41%

Top 20: 86%

Top-5 click share

41%

Top 20: 83%

Open market

54%

Townley Girl10%
Hohosunlar9%
nooepc7%
YimeBand7%
Lip Smacker6%
MEICOLY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 7.0×

Open Trend

Top mermaid makeup search terms

mermaid makeup88K/yr +27.5%3.1% conv.
mermaid makeup for kids24K/yr +18.7%3.3% conv.
townley girl23K/yr -74.5%0.0% conv.
mermaid makeup kit15K/yr +21.0%3.5% conv.
mermaid make up7K/yr +32.8%3.7% conv.
townley girl makeup6K/yr -29.4%1.1% conv.

All search terms

Top mermaid makeup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Townley Girl Kids Makeup Set in Mermaid Bag Includes Lip Gloss Nail Polish Body Shimmer Perfect for Birthday Gift Party Favor Makeover Sleepover for Girls Ages 3+

Townley Girl$15.844.6★4,231 rev

Hohosunlar Kids Makeup for Toddlers Toys Washable Make Up Set Non-Toxic Mermaid Toys for Girls Kids Hair Nail Polish Brushes Purse Accessories Princess Christmas Birthday Gift Toys for Girls 3+

Hohosunlar$21.014.5★504 rev

NOOEPC Mermaid Makeup Face Gems Face Jewels Face Glitter Shell Mermaid Flower Eye Rhinestone Festival Essentials Dance Performances Parties and Stage Cosplay Princess Makeup

nooepc$6.524.5★556 rev

Mermaid Scale Stencil Set 9 Pieces Reusable Mermaid Face Makeup Stencils Fish Scale Templates 3 Bottles Glitter and 4 Pcs Eye Makeup Brushes - Women Girl Cute Make Up DIY Tool Set

YimeBand$11.884.0★66 rev

Lip Smacker Sparkle & Shine Eyeshadow Makeup Palette Mermaid Palette Shimmer | Christmas Make Up Collection | Holiday Present | Gift for Girls

Lip Smacker$6.974.6★5,862 rev

Newest

by launch date

codree 26 Pcs Mermaid Scale Stencil Set Mermaid Face Makeup Templates Shell Starfish Fish Scale Stencils Mermaids Sticker Makeup Brushes for Women Girls Face Painting Wall Accessories

codree$10.3510 rev

3mo ago

DAGEDA Mermaid Body Glitter Stick Sparkly Hair Face Glitter Makeup for Women Rave Outfit Accessories Holographic Mermaid Glitters Face Paint Stick for Women Halloween Makeup 1.12 oz

DAGEDA$9.41115 rev

6mo ago

ColourPop Shadow Stix - Multichrome Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Game Over (0.05 oz)

ColourPop$11.61818 rev

8mo ago

Noerrors Duochrome Plum Mauve Green Blue Glitter Eyeshadow Palette Holographic Chameleon Rich Color Shimmer Metallic Eye Shadow Color Shift Sparkle Iridescent Eye Brightener Fairy Makeup for Rave#02

Noerrors$7.86377 rev

10mo ago

NOOEPC Mermaid Makeup Face Gems Face Jewels Face Glitter Shell Mermaid Flower Eye Rhinestone Festival Essentials Dance Performances Parties and Stage Cosplay Princess Makeup

nooepc$6.52556 rev

11mo ago

What buyers say about mermaid makeup

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Awesome color”

Brightness/Shine/Glow12%

“Great sparkle”

Quality-Overall9%

“Excellent product”

Value For Money8%

“Worth the money”

Ease Of Application5%

“Application is easy”

Durability4%

“Durable”

Ease Of Use4%

“Goes on easy”

Soft Feel3%

“Goes on smoothly”

Advertised Vs Actual Product2%

“Exactly what I wanted”

Gifting Purpose2%

“Great gift for my daughter”

What buyers complain about

Size-Overall16%

“Smaller than expected”

Color11%

“There is NO COLOR when I put it on”

Quality-Overall8%

“Cheaply made”

Brightness/Shine/Glow7%

“Does not glow”

Durability6%

“doesn't last”

Advertised Vs Actual Product6%

“False advertising”

Value For Money3%

“a little overpriced”

Allergies3%

“Itchy”

Adhesion/Stickiness3%

“Doesn't stick well”

Moist/Dry2%

“very wet so it takes quite a bit of time to dry”

Top return reasons

Size-Overall27%

Color15%

Advertised Vs Actual Product11%

Quality-Overall7%

Brightness/Shine/Glow7%

Adhesion/Stickiness5%

Value For Money4%

Defective Material/Parts4%

Functionality-Overall3%

Product Condition2%

Common questions

Is mermaid makeup profitable to sell on Amazon United States?: The niche generates $71K/yr across 41 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the mermaid makeup niche?: 37 brands and 47 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in mermaid makeup?: Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 2.0%.
When does demand for mermaid makeup peak?: Demand peaks in Oct; the busiest month runs 7.0× the quietest.
What does it cost to enter the mermaid makeup niche?: Listings span $2.27–$33.52; the average listing price is $10.70 (sweet spot $15–$100). The average incumbent carries 2,284 reviews — the moat a new listing must climb.