Mermaid Makeup
MaybeThe top 5 brands take only 41% of clicks. But shoppers spend only $71K a year here, so Mermaid Makeup is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $71K/yr162K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 41%top-5 click share · 37 brands · 47 sellers
Flapen Score
Mermaid Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, Mermaid Makeup is stronger. Inside it, weaker.
Market
The Mermaid Makeup market on Amazon at a glance
Mermaid Makeup is a $71K a year market on Amazon United States, with 162K searches a year. The top 5 brands take 41% of clicks. Demand peaks in Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 162K times a year and 4.1% buy. Search demand moved -8.8% in 90 days, so the $71K a year market is softening.
- Search volume
- 162K
- Search growth, 90 days
- -8.8%
- Conversion
- 4.1%
- Market size
- $71K
02 · Money
The money is thin.
Shoppers bought 6K to 8K units at $10.70 on average, 0 to 100 per product. Units times price is $64K to $86K a year.
- Units sold
- 6K–8K
- Units per product
- 0–100
- Average price
- $10.70
- Units × price
- $64K–$86K
03 · Shelf
Brands here are settling in.
The average listing ranks #188. 100% of listings ship Prime. 90% of the shelf is sponsored, so budget for ads. The average listing is out of stock 9.3% of the time. The average brand has sold here for 36 months.
- Average BSR
- #188
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 9.3%
- Average brand age
- 36 months
Products
Top Mermaid Makeup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Townley Girl Kids Makeup Set in Mermaid Bag Includes Lip Gloss Nail Polish Body Shimmer Perfect for Birthday Gift Party Favor Makeover Sleepover for Girls Ages 3+
- Price
- $15.84
- Rating
- 4.6/5
- Reviews
- 4,231
- Age
- 6y ago
Hohosunlar Kids Makeup for Toddlers Toys Washable Make Up Set Non-Toxic Mermaid Toys for Girls Kids Hair Nail Polish Brushes Purse Accessories Princess Christmas Birthday Gift Toys for Girls 3+
- Price
- $21.01
- Rating
- 4.5/5
- Reviews
- 504
- Age
- 1y ago
NOOEPC Mermaid Makeup Face Gems Face Jewels Face Glitter Shell Mermaid Flower Eye Rhinestone Festival Essentials Dance Performances Parties and Stage Cosplay Princess Makeup
- Price
- $6.52
- Rating
- 4.5/5
- Reviews
- 556
- Age
- 11mo ago
Mermaid Scale Stencil Set 9 Pieces Reusable Mermaid Face Makeup Stencils Fish Scale Templates 3 Bottles Glitter and 4 Pcs Eye Makeup Brushes - Women Girl Cute Make Up DIY Tool Set
- Price
- $11.88
- Rating
- 4.0/5
- Reviews
- 66
- Age
- 1y ago
Lip Smacker Sparkle & Shine Eyeshadow Makeup Palette Mermaid Palette Shimmer | Christmas Make Up Collection | Holiday Present | Gift for Girls
- Price
- $6.97
- Rating
- 4.6/5
- Reviews
- 5,862
- Age
- 6y ago
Trending
90-day click momentum
codree 26 Pcs Mermaid Scale Stencil Set Mermaid Face Makeup Templates Shell Starfish Fish Scale Stencils Mermaids Sticker Makeup Brushes for Women Girls Face Painting Wall Accessories
- Price
- $10.35
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago
Noerrors Duochrome Plum Mauve Green Blue Glitter Eyeshadow Palette Holographic Chameleon Rich Color Shimmer Metallic Eye Shadow Color Shift Sparkle Iridescent Eye Brightener Fairy Makeup for Rave#02
- Price
- $7.86
- Rating
- 4.1/5
- Reviews
- 377
- Age
- 10mo ago
ColourPop Shadow Stix - Multichrome Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Game Over (0.05 oz)
- Price
- $11.61
- Rating
- 4.7/5
- Reviews
- 818
- Age
- 8mo ago
DAGEDA Mermaid Body Glitter Stick Sparkly Hair Face Glitter Makeup for Women Rave Outfit Accessories Holographic Mermaid Glitters Face Paint Stick for Women Halloween Makeup 1.12 oz
- Price
- $9.41
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 6mo ago
NOOEPC Mermaid Makeup Face Gems Face Jewels Face Glitter Shell Mermaid Flower Eye Rhinestone Festival Essentials Dance Performances Parties and Stage Cosplay Princess Makeup
- Price
- $6.52
- Rating
- 4.5/5
- Reviews
- 556
- Age
- 11mo ago
Newest
by launch datecodree 26 Pcs Mermaid Scale Stencil Set Mermaid Face Makeup Templates Shell Starfish Fish Scale Stencils Mermaids Sticker Makeup Brushes for Women Girls Face Painting Wall Accessories
- Price
- $10.35
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago
DAGEDA Mermaid Body Glitter Stick Sparkly Hair Face Glitter Makeup for Women Rave Outfit Accessories Holographic Mermaid Glitters Face Paint Stick for Women Halloween Makeup 1.12 oz
- Price
- $9.41
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 6mo ago
ColourPop Shadow Stix - Multichrome Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Game Over (0.05 oz)
- Price
- $11.61
- Rating
- 4.7/5
- Reviews
- 818
- Age
- 8mo ago
Noerrors Duochrome Plum Mauve Green Blue Glitter Eyeshadow Palette Holographic Chameleon Rich Color Shimmer Metallic Eye Shadow Color Shift Sparkle Iridescent Eye Brightener Fairy Makeup for Rave#02
- Price
- $7.86
- Rating
- 4.1/5
- Reviews
- 377
- Age
- 10mo ago
NOOEPC Mermaid Makeup Face Gems Face Jewels Face Glitter Shell Mermaid Flower Eye Rhinestone Festival Essentials Dance Performances Parties and Stage Cosplay Princess Makeup
- Price
- $6.52
- Rating
- 4.5/5
- Reviews
- 556
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
37 falling
Sellers
47
Top-5 brand share
41%
Top 20: 86%
Top-5 click share
41%
Top 20: 83%
Open market
54%
- Townley Girl10%
- Hohosunlar9%
- nooepc7%
- YimeBand7%
- Lip Smacker6%
- MEICOLY6%
Demand
Mermaid Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 7.0×
Search terms
Top Mermaid Makeup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mermaid makeup88K/yr
- mermaid makeup for kids24K/yr
- townley girl23K/yr
- mermaid makeup kit15K/yr
- mermaid make up7K/yr
- townley girl makeup6K/yr
Reviews and returns
What reviews say buyers love and hate about Mermaid Makeup
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than expected
the pans are smaller than expected
The bag itself is big
There is NO COLOR when I put it on
not correct color
Colors not right
Cheaply made
Not very well made
Not great quality
Does not glow
Too sparkly
No glow
doesn't last
Breaks easily
fell apart
Love
Awesome color
Color is pretty
Lovely shade
Great sparkle
loves how it sparkles
Great sparkle
Excellent product
Nice quality set
Great variety
Worth the money
Great value
Good Value
Application is easy
Easy to apply
It applied super easy and smooth
Return
2.0% Return rate 62% Fixable by listing
Smaller than expected
the pans are smaller than expected
The bag itself is big
There is NO COLOR when I put it on
not correct color
Colors not right
False advertising
Does not look like the picture
Not at all as pictured
Cheaply made
Not very well made
Not great quality
Does not glow
Too sparkly
No glow
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mermaid Makeup questions
Answered from the same tracked data.