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Mermaid Hair

Maybe

The top 5 brands take only 28% of clicks. But shoppers spend only $54K a year here, so Mermaid Hair is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$54K/yr203K searches / yr
90-day growth
+48.4%search demand this quarter
Competition
26%top-5 click share · 68 brands · 77 sellers

Flapen Score

Mermaid Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Mermaid Hair is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Mermaid Hair 203K times last year and spent an estimated $54K. The top 5 brands take 28% of clicks. Demand peaks in Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+48.4%
Conversion, latest week
2.3%
Market size, estimated
$54Ka year
Peak month
October5.2× the quietest month
Top search term
mermaid hair51K searches a year

02 · Price

A sale here is worth $11.70.

Listings sell for $11.70 on average, from $4.87 to $111.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $11.70 that is $0 to $1K a year per listing.

Average price
$11.70under the $15 to $100 sweet spot
Price range
$4.87–$111.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #4,936 within Clips & Barrettes. It carries 1,016 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#4,936in Clips & Barrettes
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,016per listing
Listings tracked
83

04 · Newcomers

Amazon counts 5 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Mermaid Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$1K$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

77

Top-5 brand share

28%

Top 20: 62%

Top-5 click share

26%

Top 20: 53%

Open market

69%

  • CIEHER7%
  • WILLBOND7%
  • Umylar6%
  • oruola4%
  • TEBIEKOY4%
  • CAKURE4%

Demand

Mermaid Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 5.2×

Search terms

Top Mermaid Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid hair51K/yr
  • mermaid hair clips39K/yr
  • seashell hair accessories31K/yr
  • mermaid accessories for girls30K/yr
  • starfish hair clips16K/yr
  • mermaid hair clip12K/yr
  • little mermaid hair accessories8K/yr
  • mermaid clips5K/yr
  • mermaid hair accessories for girls5K/yr
  • ariel costume accessories6K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Hair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.06

the bracelets were very small

It was too big

Smaller than expected

Smell7%−0.08

Smell is awful

leaves a smell

Weird smell

Quality-Overall7%

Bad quality

not the most well made item

Cheaply made

Weight Heavy5%−0.03

Bulky

This item was very heavy

WAY TO HEAVY

Hair Related5%−0.06

Does not hold wave in hair

It doesn't do anything to my hair

pulled my hair out

Love

Ease Of Use18%+1.81

Easy to Use

Goes on easy

Easy to handle

Quality-Overall10%

Excellent product

This is really well made of quality components

Its a good hair tool quality wise

Hair Styling7%+0.70

Cute curls

Curls very well

Curls her hair real nice

Value For Money6%+0.25

Worth the Price

Value for money

Good deal

Color6%

Cool color

Cute color

The color was beautiful

Return

3.9% Return rate 37% Fixable by listing

Size-Overall17%▇█▇▆▅▆

the bracelets were very small

It was too big

Smaller than expected

Suitability Short Hair11%▆▅▆▇██

Not for short hair

Does not work well with short hair

Not great for short hair

Functionality-Overall9%▇▆▆███

Didn't work

Couldnt get it to work properly

Didnt work well

Advertised Vs Actual Product9%▇████▇
Suitability Long Hair6%▇▇█▆██

FAQ

Common Mermaid Hair questions

Answered from the same tracked data.