mermaid brush
Worth a lookShows a sweet-spot price point ($32.36 avg), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Avg price
Incredible$32.36avg listing price — sweet spot $15–$100
Price range
Great$9.82–$98.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$320K$320K/yr · 306K searches
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad7,409.68avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mermaid brush is a $320K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
mermaid brush market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $324K–$405K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #396
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 7.4%
- Avg brand age
- 56 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
12
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
4%
- FRAMAR36%
- Denman31%
- Bur Bur10%
- Belula7%
- SHASH6%
- Ellen Evyse6%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 35 weeks — +22.4% search growth over the last 90 days.Top mermaid brush search terms
- bur bur hair brush57K/yr
- framar brushes87K/yr
- denman boar bristle brush25K/yr
- framar hair brush28K/yr
- framar brush31K/yr
- bur bur brush14K/yr
- bur bur mermaid brush10K/yr
- burbur brush11K/yr
- denman d81m6K/yr
- bur but hair brush3K/yr
Top mermaid brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Hairbrush with Natural Bristles for all Hair Types for Women & Men
Denman$29.494.2★8,337 rev
FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Chocolate
FRAMAR$17.904.6★4,349 rev
BUR BUR Growing Season Hair Growth And Repair Oil | With Burdock Nettle Oil and Vitamin C for Visibly Fuller Stronger and Shinier Hair.
Bur Bur$54.004.1★156 rev
FRAMAR Chocolate Hair Brush Detangler Wet Hair Brushes For Women Womens Hair Brush Hair Accessories Hairbrush For Women Cepillos Para Cabello Reduces Breakage Detangle Brush
FRAMAR$14.704.7★17,214 rev
Ellen Evyse Boar Bristle Hair Brush Nylon Pins and Soft Boar Bristles for Smoothing Detangling Reducing Breakage and Enhancing Shine Hairbrush for Women Men
Ellen Evyse$22.074.5★302 rev
Newest
by launch date
BUR BUR The Mermaid Brush - Wet Detangling Hair Brush | With Wooden Handle and Fexible Nylon Bristles | Scalp Massaging Detangling
Bur Bur$67.9715 rev
Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Floral Fantasy Hairbrush with Natural Bristles for all Hair Types for Women & Men
Denman$32.738,337 rev
FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Espresso Martini
FRAMAR$17.684,349 rev
FRAMAR Chocolate Hair Brush Detangler Wet Hair Brushes For Women Womens Hair Brush Hair Accessories Hairbrush For Women Cepillos Para Cabello Reduces Breakage Detangle Brush
FRAMAR$14.7017,214 rev
Ellen Evyse Boar Bristle Hair Brush Nylon Pins and Soft Boar Bristles for Smoothing Detangling Reducing Breakage and Enhancing Shine Hairbrush for Women Men
Ellen Evyse$22.07302 rev
Trending
90-day click momentumBUR BUR Growing Season Hair Growth And Repair Oil | With Burdock Nettle Oil and Vitamin C for Visibly Fuller Stronger and Shinier Hair.
Bur Bur$54.004.1★
Premium Boar Bristle Hair Brush for Thick Hair Set. Hairbrush for Women With Thick Long or Curly Hair. Restores Hairs Shine and Health. Comb Travel Bag & Spa Headband Included
Belula$25.394.7★
Denman Boar Bristle Hair Brush Pink Crush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Hairbrush with Natural Bristles for all Hair Types for Women & Men
Denman$30.504.2★
Denman Natural Bristle Grooming Brush Medium
Denman$34.913.9★
Ellen Evyse Boar Bristle Hair Brush Nylon Pins and Soft Boar Bristles for Smoothing Detangling Reducing Breakage and Enhancing Shine Hairbrush for Women Men
Ellen Evyse$22.074.5★
What buyers say about mermaid brush
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing brush”
“The bristles are soft”
“Decent quality”
“Excellent price”
“It works well on my thick, coarse hair and really smooths it out”
“makes styling a breeze”
“Cleaning the brush is fairly easy”
“Improves hair”
“Exactly what I wanted”
“easy to hold”
What buyers complain about
“Not the best for soft hair”
“Expensive”
“Bad quality”
“Broken already”
“The bristles are very short”
“False advertisement”
“Used product”
“extremely hard to clean”
“Useless for short hair”
“It does nothing for my fine straight hair except infuriate me that I paid for this brush”
Top return reasons
Common questions
- Is mermaid brush profitable to sell on Amazon United States?
- The niche generates $320K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the mermaid brush niche?
- 8 brands and 12 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in mermaid brush?
- Top complaints mined from reviews: Hair Related, Value For Money, Quality-Overall. The return rate is 2.0%.
- What does it cost to enter the mermaid brush niche?
- Listings span $9.82–$98.77; the average listing price is $32.36 (sweet spot $15–$100). The average incumbent carries 7,410 reviews — the moat a new listing must climb.