Is mermaid bath bombs profitable to sell on Amazon United States?

The niche generates $50K/yr across 22 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the mermaid bath bombs niche?

20 brands and 24 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in mermaid bath bombs?

Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Size-Overall. The return rate is 0.6%.

When does demand for mermaid bath bombs peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the mermaid bath bombs niche?

Listings span $6.04–$26.73; the average listing price is $19.11 (sweet spot $15–$100). The average incumbent carries 1,352 reviews — the moat a new listing must climb.

mermaid bath bombs

Worth a look

Shows low returns (0.6%), but a small market ($50K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$19.11

avg listing price — sweet spot $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$6.04–$26.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,352.36

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Market size

Bad$50K

$50K/yr · 29K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, mermaid bath bombs is a $50K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mermaid bath bombs market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $48K–$57K; units × avg price
Conversion rate: 8.9%
Avg BSR: #263
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 13.9%
Avg brand age: 32 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

35%

usand15%
Excalla14%
kims cosiart13%
sanyi10%
Clear and Fresh7%
Generic6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -7.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top mermaid bath bombs search terms

mermaid bath bombs22K/yr -6.2%6.7% conv.
mermaid bath bomb4K/yr +17.9%4.5% conv.
mermaid bath bombs for girls4K/yr -39.1%9.2% conv.

All search terms

Top mermaid bath bombs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mermaid Bath Bombs for Kids Girls with Surprise Inside 6 Pcs Natural Fizzy Princess Fun Shell Bubble Bath Bomb Kit with Jewelry Toys Christmas Easter Basket Stuffer Valentines Day Birthday Gift Set

usand$21.904.7★928 rev

Bath Bombs for Kids with Surprise Toys Inside 12 Pcs Kids Bath Bombs Gifts for Birthday Christmas Easter Party Favor Handmade Shell Bubble Bath Kit with Mermaid Toys for 4 5 6 7 8 Year Old Girls

Excalla$19.424.7★55 rev

20 Pack Mermaid Bath Bombs for Girls Kids with Surprise Inside Mermaid Gifts for Girls Birthday Gifts Easter Christmas Princess Jewelry Natural Organic Bubble Shell Bath Bomb Set

kims cosiart$24.464.5★782 rev

Mermaid Bath Bombs for Kids with Toys Inside Boo Basket Stuffers for Toddlers 6 Pcs Bubble Bath Bombs Kit for Girls Birthday Christmas Stocking Stuffers Gifts for 4 5 6 7 8 Year Old Girl

sanyi$13.874.2★34 rev

Bath Bombs for Kids with Surprise Inside 9 Pack Mermaid Bath Bomb Gift Set for Girls Natural Organic Bubble Bath with Shea Butter & Coconut Oil Birthday Gift for Kids

Generic$24.934.2★47 rev

Newest

by launch date

Mermaid Bath Bombs for Kids with Surprise Toys Inside 12pcs Bubble Kids Bath Bombs with Mermaid Toys Gift Set for 3 4 5 6 7 8 Year Old Girls Birthday Christmas Gift Spa Bath Ball with Bath Toy Fun

MURAN SHOWER$15.4127 rev

2mo ago

Mud Pie Kids Mermaid Surprise Bath Bomb

Mud Pie$12.370 rev

4mo ago

Seashell Bath Bombs Gift Set 6 Pack Lavender Rose Orange Blossom

Pureasy$16.6632 rev

5mo ago

Bath Bombs for Girls with Toys Inside Kids Bath Bombs with Jewelry Inside 12 Pcs Natural Bubble Bath Set for Skin Moisturizing Birthday Christmas Easter Gifts for 4 5 6 7 8 Year Old

Excalla$19.3942 rev

5mo ago

Bath Bombs for Kids with Surprise Toys Inside 12 Pcs Kids Bath Bombs Gifts for Birthday Christmas Easter Party Favor Handmade Shell Bubble Bath Kit with Mermaid Toys for 4 5 6 7 8 Year Old Girls

Excalla$19.4255 rev

6mo ago

What buyers say about mermaid bath bombs

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Smells Great”

Gifting Purpose14%

“good for gifting”

Color13%

“The colors are vibrant”

Quality-Overall10%

“the quality feels consistent across the whole set”

Value For Money6%

“Worth the money”

Durability4%

“The toy inside seems very durable”

Advertised Vs Actual Product2%

“look like the pictures”

Ease Of Cleaning2%

“clean up is easy”

Ease Of Use2%

“Very easy to use”

Soft Feel1%

“Another highlight is how soft”

What buyers complain about

Advertised Vs Actual Product14%

“False advertising”

Value For Money14%

“price is too high now”

Size-Overall12%

“Too small”

Stain Resistance6%

“Stains”

Smell5%

“The smell is bland”

Color4%

“Changed the color of water”

Functionality-Overall4%

“Did not work like it showed”

Allergies3%

“I have a fragrance allergy”

Quality-Overall2%

“Performance Falls Short”

Durability1%

“But break down really fast”

Top return reasons

Advertised Vs Actual Product25%

Functionality-Overall10%

Size-Overall9%

Stain Resistance8%

Value For Money7%

Ingredients-Overall6%