Is merkur safety razor profitable to sell on Amazon United States?

The niche generates $408K/yr across 4 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (44/100).

How competitive is the merkur safety razor niche?

2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in merkur safety razor?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.8%.

When does demand for merkur safety razor peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the merkur safety razor niche?

Listings span $10.38–$46.28; the average listing price is $29.21 (sweet spot $15–$100). The average incumbent carries 6,333 reviews — the moat a new listing must climb.

merkur safety razor

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$29.21

avg listing price — sweet spot $15–$100

Price range

Great$10.38–$46.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$408K

$408K/yr · 198K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Review moat

Bad6,333.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, merkur safety razor is a $408K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

merkur safety razor market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $365K–$438K; units × avg price
Conversion rate: 7.1%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 89 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Merkur68%
MERKUR32%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top merkur safety razor search terms

merkur 34c81K/yr +10.3%5.9% conv.
merkur safety razor43K/yr -11.4%3.3% conv.
merkur23K/yr -3.9%2.4% conv.
merkur razor17K/yr -0.6%2.5% conv.
merkur razor blades13K/yr -12.7%13.1% conv.
merkur 34c safety razor8K/yr +53.5%5.9% conv.
mercur5K/yr +216.2%0.1% conv.
safety razor merkur4K/yr -17.8%4.7% conv.
merkur blades3K/yr -8.1%11.4% conv.
merkur safety razor blades2K/yr -9.0%9.6% conv.

All search terms

Top merkur safety razor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Merkur Mk34c Double Edge Razor with Heavy Duty Short Handle

Merkur$46.284.5★8,440 rev

MERKUR 23C Double Edge Safety Razor - Polished Chrome Long Knurled Brass Handle Made in Germany Plastic-Free Three Piece Design Closed Comb Straight Bar

MERKUR$37.574.5★6,153 rev

MERKUR SUPER Double Edge Safety Razor Blades 10 Count (Pack of 3) Precision Stainless Steel Blades with Platinum and Teflon Coating

MERKUR$22.614.4★5,370 rev

Merkur Razor Double Edge Razor Blades MK-911 10 Count (Pack of 1)

MERKUR$10.384.4★5,370 rev

Newest

by launch date

MERKUR SUPER Double Edge Safety Razor Blades 10 Count (Pack of 3) Precision Stainless Steel Blades with Platinum and Teflon Coating

MERKUR$22.615,370 rev

8y ago

MERKUR 23C Double Edge Safety Razor - Polished Chrome Long Knurled Brass Handle Made in Germany Plastic-Free Three Piece Design Closed Comb Straight Bar

MERKUR$37.576,153 rev

19y ago

Merkur Razor Double Edge Razor Blades MK-911 10 Count (Pack of 1)

MERKUR$10.385,370 rev

21y ago

Merkur Mk34c Double Edge Razor with Heavy Duty Short Handle

Merkur$46.288,440 rev

22y ago

What buyers say about merkur safety razor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“The build quality is excellent”

Cutting/Trimming12%

“giving me a close shave”

Safe To Use12%

“Decent first safety razor for the price”

Value For Money11%

“Dramatically nicer experience than cartridge stuff and significantly cheaper”

Durability8%

“I was hopeful the overwhelmingly positive reviews accurately captured the quality expected for years of use”

Design-Overall6%

“Simple design”

Advertised Vs Actual Product5%

“does the job”

Ease Of Use4%

“Simple”

Soft Feel4%

“I get a comfortable shave”

Water Resistance3%

“Waterproof”

What buyers complain about

Durability48%

“Don't Expect it to Last”

Size-Overall11%

“Doesn't fit shaver”

Quality-Overall11%

“Super Overrated”

Hard Feel5%

“It was rough-going”

Sensitivity-Overall5%

“My skin is sensitive”

Ease Of Use5%

“To complicated to use”

Grip5%

“slid out with very little effort”

Value For Money3%

“Absolutely not worth it”

Functionality-Overall2%

“Doesn't get a close shave anymore”

Design-Overall2%

“they changed the design”

Top return reasons

Size-Overall18%

Functionality-Overall18%

Product Condition10%

Advertised Vs Actual Product9%

Defective Material/Parts6%

Quality-Overall3%