Merkur Safety Razor

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $408K a year.

Searches, last 12 months

198K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

7.1%

Market size, estimated

$408Ka year

Peak month

December1.3× the quietest month

Top search term

merkur 34c81K searches a year

Listings sell for $29.21 on average, from $10.38 to $46.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $29.21 that is $44K to $58K a year per listing.

Average price

$29.21inside the $15 to $100 sweet spot

Price range

$10.38–$46.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,500–2,000

Revenue per listing a year

$44K–$58K

Returns

1.8%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Men's. It carries 6,333 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#40in Men's

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

6,333per listing

Listings tracked

4

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

89 months