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Merit Glow Serum

Fail

The top 5 brands take 97% of clicks, so Merit Glow Serum is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$259K/yr693K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
66%top-5 click share · 6 brands · 228 sellers

Flapen Score

Merit Glow Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Merit Glow Serum is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merit Glow Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Merit Glow Serum 693K times last year and spent an estimated $259K. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 693K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months
693K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
0.9%
Market size, estimated
$259Ka year
Top search term
merit265K searches a year

02 · Price

A sale here is worth $41.47.

Listings sell for $41.47 on average, from $9.99 to $63.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $41.47 that is $4K to $10K a year per listing.

Average price
$41.47inside the $15 to $100 sweet spot
Price range
$9.99–$63.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,080 within Face. It carries 392 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
1.0%
Average rank
#1,080in Face
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
392per listing
Listings tracked
19

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Merit Glow Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

228

Top-5 brand share

97%

Top 20: 99%

Top-5 click share

66%

Top 20: 100%

Open market

1%

  • Brand 176%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1%)

Demand

Merit Glow Serum search demand

Weekly searches over the year. Pick a range.

30K20KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Merit Glow Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merit265K/yr
  • merit beauty95K/yr
  • merit makeup258K/yr
  • merritt makeup21K/yr
  • merit glow serum12K/yr
  • merit great skin instant glow serum10K/yr
  • merit cosmetics7K/yr
  • merit serum9K/yr
  • merit instant glow serum5K/yr
  • merit great skin serum4K/yr

Reviews and returns

What reviews say buyers love and hate about Merit Glow Serum

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Value For Money”
1.9%of orders come back
“Im not convinced its worth the cost”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Merit Glow Serum questions

Answered from the same tracked data.