Merit Eyeshadow

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

307K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

3.7%

Market size, estimated

$159Ka year

Top search term

revlon colorstay eyeshadow45K searches a year

Listings sell for $14.15 on average, from $5.62 to $48.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $14.15 that is $4K to $7K a year per listing.

Average price

$14.15under the $15 to $100 sweet spot

Price range

$5.62–$48.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

1.5%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #214 within Eyes. It carries 7,128 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#214in Eyes

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

7,128per listing

Listings tracked

33

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months