Mens Vanilla Body Wash

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

8.0%

Market size, estimated

$158Ka year

Top search term

cremo body wash bourbon vanilla15K searches a year

Listings sell for $15.41 on average, from $7.86 to $40.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $15.41 that is $2K to $4K a year per listing.

Average price

$15.41inside the $15 to $100 sweet spot

Price range

$7.86–$40.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.3%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #446 within Cleansers. It carries 3,938 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

93%

Out of stock, average day

7.7%

Average rank

#446in Cleansers

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

3,938per listing

Listings tracked

30

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

51 months