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Mens Travel Shampoo

Fail

Shoppers spend an estimated $78K a year here, so Mens Travel Shampoo is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$78K/yr120K searches / yr
90-day growth
+49.1%search demand this quarter
Competition
62%top-5 click share · 14 brands · 96 sellers

Flapen Score

Mens Travel Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Travel Shampoo is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Travel Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Travel Shampoo 120K times last year and spent an estimated $78K. The top 5 brands take 78% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+49.1%
Conversion, latest week
8.1%
Market size, estimated
$78Ka year
Peak month
July1.7× the quietest month
Top search term
mens travel shampoo18K searches a year

02 · Price

A sale here is worth $8.06.

Listings sell for $8.06 on average, from $2.01 to $31.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $8.06 that is $4K to $6K a year per listing.

Average price
$8.06under the $15 to $100 sweet spot
Price range
$2.01–$31.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #380 within 2-in-1 Shampoo & Conditioner. It carries 6,534 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#380in 2-in-1 Shampoo & Conditioner
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
6,534per listing
Listings tracked
21

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
63 months

Products

Top Mens Travel Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

96

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

18%

  • Brand 140%
  • Brand 223%
  • Brand 36%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Mens Travel Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Mens Travel Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens travel shampoo18K/yr
  • travel shampoo men11K/yr
  • mens travel shampoo and conditioner10K/yr
  • travel size shampoo men9K/yr
  • travel size mens shampoo8K/yr
  • duke cannon travel size7K/yr
  • travel shampoo and conditioner men5K/yr
  • mens travel size shampoo6K/yr
  • mens shampoo travel size5K/yr
  • travel size 2 in 1 shampoo and conditioner5K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Travel Shampoo

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Smell”
24%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Small items in the bag”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mens Travel Shampoo questions

Answered from the same tracked data.