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Mens Tanning Lotion

Maybe

Returns run at only 0.9% of orders. But the average product has 8,454 reviews to catch up to, so Mens Tanning Lotion is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$113K/yr62K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
52%top-5 click share · 10 brands · 51 sellers

Flapen Score

Mens Tanning Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Tanning Lotion is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Tanning Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Tanning Lotion 62K times last year and spent an estimated $113K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
7.4%
Market size, estimated
$113Ka year
Peak month
December2.1× the quietest month
Top search term
mens tanning lotion28K searches a year

02 · Price

A sale here is worth $24.61.

Listings sell for $24.61 on average, from $7.15 to $59.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.61 that is $2K to $6K a year per listing.

Average price
$24.61inside the $15 to $100 sweet spot
Price range
$7.15–$59.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #105 within Sunscreens & Tanning Products. It carries 8,454 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#105in Sunscreens & Tanning Products
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
8,454per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Mens Tanning Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$23K$34K$45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

51

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

11%

  • Devoted Creations29%
  • Onyx21%
  • Millennium Tanning14%
  • bro glo12%
  • Australian Gold11%
  • ED HARDY4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Mens Tanning Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Mens Tanning Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens tanning lotion28K/yr
  • mens tanning bed lotion12K/yr
  • tanning lotion for men8K/yr
  • mens tanning5K/yr
  • tanning bed lotion for men8K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Tanning Lotion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color22%−0.15

Color runs

Darker than I expected

Almost too dark

Smell19%+0.57

Gross smell

Strong smell

Awful Smell

Functionality-Overall6%−0.10

Not working well

Didn't work

Doesn't work as expected

Value For Money4%+0.56

price has doubled

Not worth the price

Waste of money

Allergies4%−0.06

Allergic reaction

made me super itchy

Caused a rash

Love

Smell23%+0.57

Amazing Scent

Clean smelling

It has a gentle clean fragrance

Color14%−0.15

Natural color

Looks natural

Amazing Color

Quality-Overall8%+0.62

Quality product with a nice scent

Awesome quality

feels like a good quality lotion

Suitability Combination Skin7%+0.83

it feels good on the skin

Good for any skin types

Really does a great job at darking your tan

Value For Money7%+0.56

Great value

Great deal

much less expensive

Return

0.9% Return rate 47% Fixable by listing

Color26%█▇▇▇██

Color runs

Darker than I expected

Almost too dark

Smell17%▆▇███▇

Gross smell

Strong smell

Awful Smell

Functionality-Overall13%▆▇▆▇▆█

Not working well

Didn't work

Doesn't work as expected

Advertised Vs Actual Product11%▆█▆▇▇▆

Not as advertised

False advertisement

Not the same

Leak-Proof7%▇███▆▆

FAQ

Common Mens Tanning Lotion questions

Answered from the same tracked data.