Mens Tanning Lotion
MaybeReturns run at only 0.9% of orders. But the average product has 8,454 reviews to catch up to, so Mens Tanning Lotion is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $113K/yr62K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 51 sellers
Flapen Score
Mens Tanning Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Mens Tanning Lotion is stronger. Inside it, weaker.
Market
The Mens Tanning Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Tanning Lotion 62K times last year and spent an estimated $113K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $113Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- mens tanning lotion28K searches a year
02 · Price
A sale here is worth $24.61.
Listings sell for $24.61 on average, from $7.15 to $59.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.61 that is $2K to $6K a year per listing.
- Average price
- $24.61inside the $15 to $100 sweet spot
- Price range
- $7.15–$59.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #105 within Sunscreens & Tanning Products. It carries 8,454 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #105in Sunscreens & Tanning Products
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 8,454per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Mens Tanning Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Onyx HE Tanning Bed Lotion for Men - Indoor Tanning Lotion Accelerator & Bronzer Quick & Dark Tan Mens Tanning Lotion with Skin Firming Muscle Bronzing Complex & Moisturizing Formula
- Price
- $30.03
- Rating
- 4.4/5
- Reviews
- 571
- Age
- 9y ago

Australian Gold Rapid Tanning Intensifier Lotion 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
- Price
- $7.15
- Rating
- 4.6/5
- Reviews
- 18,206
- Age
- 12y ago

Millennium Tanning SOLID BLACK 100X Dark Tanning Lotion Indoor Outdoor Tan Enhancing Silicone Bronzer Tanning Bed Lotion 13.5 Fl oz (400 ml)
- Price
- $29.93
- Rating
- 4.5/5
- Reviews
- 31,943
- Age
- 15y ago

Devoted Creations H.I.M. Black Edition Oil Absorbing Quick Penetrating Black Tan Lotion Bronzer 8.5 oz.
- Price
- $18.04
- Rating
- 4.5/5
- Reviews
- 375
- Age
- 9y ago

DEVOTED CREATIONS H.I.M Chrome Natural Bronzer For Men Tanning Lotion 8.5 oz
- Price
- $17.47
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 8y ago
Trending
90-day click momentum
Bro Glo Self Tanner for The Boys - Quick Application Foam Mousse Easy Sunless Tan For Face and Body Oil Free Water Based Faster Skin Drying Natural Sun Kissed Bronze Color Perfect Men - 6.76 FL oz
- Price
- $29.04
- Rating
- 4.1/5
- Reviews
- 1,107
- Age
- 3y ago

Bro Glo Self Tanner for The Boys - Quick Application Foam Mousse - Easy Sunless Tan For Your Face - Oil Free Water Based for Faster Skin Drying
- Price
- $25.16
- Rating
- 4.1/5
- Reviews
- 769
- Age
- 3y ago

Bro Glo Self Tanner for Men Starter Bundle
- Price
- $59.95
- Rating
- 4.2/5
- Reviews
- 677
- Age
- 3y ago

Devoted Creations H.I.M. Black Edition Oil Absorbing Quick Penetrating Black Tan Lotion Bronzer 8.5 oz.
- Price
- $18.04
- Rating
- 4.5/5
- Reviews
- 375
- Age
- 9y ago

Jergens Natural Glow +Firming Self Tanner Body Lotion Fair to Medium Skin Tone Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite 7.5 Fl Oz
- Price
- $10.22
- Rating
- 4.5/5
- Reviews
- 22,584
- Age
- 18y ago
Newest
by launch date
Devoted Creations HIM Surf - Electrolyte Infused Color Extending All Day Hydration Indoor/Outdoor Dark Tanning Intensifier
- Price
- $24.21
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 2y ago

Bro Glo Self Tanner for Men Starter Bundle
- Price
- $59.95
- Rating
- 4.2/5
- Reviews
- 677
- Age
- 3y ago

Bro Glo Self Tanner for The Boys - Quick Application Foam Mousse Easy Sunless Tan For Face and Body Oil Free Water Based Faster Skin Drying Natural Sun Kissed Bronze Color Perfect Men - 6.76 FL oz
- Price
- $29.04
- Rating
- 4.1/5
- Reviews
- 1,107
- Age
- 3y ago

Bro Glo Self Tanner for The Boys - Quick Application Foam Mousse - Easy Sunless Tan For Your Face - Oil Free Water Based for Faster Skin Drying
- Price
- $25.16
- Rating
- 4.1/5
- Reviews
- 769
- Age
- 3y ago

Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion Best Gradual Tanner for Men and Women Streak-Free Fake Tan (Light)
- Price
- $34.54
- Rating
- 4.2/5
- Reviews
- 27,498
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
51
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
52%
Top 20: 99%
Open market
11%
- Devoted Creations29%
- Onyx21%
- Millennium Tanning14%
- bro glo12%
- Australian Gold11%
- ED HARDY4%
- Open — no brand owns it (4 brands, 11%)
Demand
Mens Tanning Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Mens Tanning Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens tanning lotion28K/yr
- mens tanning bed lotion12K/yr
- tanning lotion for men8K/yr
- mens tanning5K/yr
- tanning bed lotion for men8K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Tanning Lotion
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Color runs
Darker than I expected
Almost too dark
Gross smell
Strong smell
Awful Smell
Not working well
Didn't work
Doesn't work as expected
price has doubled
Not worth the price
Waste of money
Allergic reaction
made me super itchy
Caused a rash
Love
Amazing Scent
Clean smelling
It has a gentle clean fragrance
Natural color
Looks natural
Amazing Color
Quality product with a nice scent
Awesome quality
feels like a good quality lotion
it feels good on the skin
Good for any skin types
Really does a great job at darking your tan
Great value
Great deal
much less expensive
Return
0.9% Return rate 47% Fixable by listing
Color runs
Darker than I expected
Almost too dark
Gross smell
Strong smell
Awful Smell
Not working well
Didn't work
Doesn't work as expected
Not as advertised
False advertisement
Not the same
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Tanning Lotion questions
Answered from the same tracked data.









