mens sunscreen
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Good+58.5%90-day search growth — must beat 0% to launch
Avg price
Okay$9.96avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 50K searches
Review moat
Bad21,856.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.40–$14.03cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, mens sunscreen is a $104K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
mens sunscreen market data
- Units sold / yr
- 10K–13K
- avg 3,000–4,000/product
- Revenue / yr
- $100K–$125K
- units × avg price
- Conversion rate
- 20.9%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
82
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Neutrogena94%
- NIVEA MEN6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +58.5% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.1×
Top mens sunscreen search terms
- neutrogena sport face spf 7020K/yr
- mens face sunscreen12K/yr
- mens sunscreen face6K/yr
- neutrogena sport face5K/yr
- face sunscreen men4K/yr
- best face sunscreen for men2K/yr
Top mens sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neutrogena Sport Face Sunscreen SPF 70+ Oil-Free Sweat and Water-Resistant Broad-Spectrum UVA/UVB 2.5 Fl Oz
Neutrogena$8.464.6★25,030 rev
NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle
NIVEA MEN$14.034.6★1,121 rev
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz
Neutrogena$7.404.5★39,418 rev
Newest
by launch dateNIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle
NIVEA MEN$14.031,121 rev
Neutrogena Sport Face Sunscreen SPF 70+ Oil-Free Sweat and Water-Resistant Broad-Spectrum UVA/UVB 2.5 Fl Oz
Neutrogena$8.4625,030 rev
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz
Neutrogena$7.4039,418 rev
Trending
90-day click momentumNeutrogena Sport Face Sunscreen SPF 70+ Oil-Free Sweat and Water-Resistant Broad-Spectrum UVA/UVB 2.5 Fl Oz
Neutrogena$8.464.6★
NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle
NIVEA MEN$14.034.6★
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz
Neutrogena$7.404.5★
What buyers say about mens sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“their products are top notch”
“It protects my skin”
“feels good on skin”
“Good value”
“The scent is mild and pleasant”
“Overall good moisturizer”
“Sheer and Lightweight”
“Goes on smooth”
“Works like it should”
“absorbs well”
What buyers complain about
“Its so greasy”
“This makes me pale”
“Rashes”
“Smells weird”
“leaves a weird residue”
“caused skin breakouts”
“However, it was not dry touch”
“It burns my eyes”
“Leaves your face white”
“Not as good as it was”
Top return reasons
Common questions
- Is mens sunscreen profitable to sell on Amazon United States?
- The niche generates $104K/yr across 3 tracked products. 90-day search growth is +58.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the mens sunscreen niche?
- 2 brands and 82 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mens sunscreen?
- Top complaints mined from reviews: Oily/Greasy, Color, Allergies. The return rate is 0.5%.
- When does demand for mens sunscreen peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 4.1× the quietest.
- What does it cost to enter the mens sunscreen niche?
- Listings span $7.40–$14.03; the average listing price is $9.96 (sweet spot $15–$100). The average incumbent carries 21,856 reviews — the moat a new listing must climb.