Mens Sunscreen
FailThe top 5 products take 100% of clicks, so Mens Sunscreen is a Fail.
- Flapen Score
- 40 / 100Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 4840
- Market size
- $104K/yr50K searches / yr
- 90-day growth
- +58.5%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 82 sellers
Flapen Score
Mens Sunscreen against its category
The dotted line is the Beauty & Personal Care average. Past it, Mens Sunscreen is stronger. Inside it, weaker.
Market
The Mens Sunscreen market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Sunscreen 50K times last year and spent an estimated $104K. All 2 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 20.9% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +58.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +58.5%
- Conversion, latest week
- 20.9%
- Market size, estimated
- $104Ka year
- Peak month
- July4.1× the quietest month
- Top search term
- neutrogena sport face spf 7020K searches a year
02 · Price
A sale here is worth $9.96.
Listings sell for $9.96 on average, from $7.40 to $14.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At $9.96 that is $30K to $40K a year per listing.
- Average price
- $9.96under the $15 to $100 sweet spot
- Price range
- $7.40–$14.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $30K–$40K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Sunscreens & Tanning Products. It carries 21,856 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Sunscreens & Tanning Products
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 21,856per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Mens Sunscreen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Neutrogena Sport Face Sunscreen SPF 70+ Oil-Free Sweat and Water-Resistant Broad-Spectrum UVA/UVB 2.5 Fl Oz
- Price
- $8.46
- Rating
- 4.6/5
- Reviews
- 25,030
- Age
- 17y ago

NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 1,121
- Age
- 1y ago

Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz
- Price
- $7.40
- Rating
- 4.5/5
- Reviews
- 39,418
- Age
- 27y ago
Trending
estimated 90-day click momentum
Neutrogena Sport Face Sunscreen SPF 70+ Oil-Free Sweat and Water-Resistant Broad-Spectrum UVA/UVB 2.5 Fl Oz
- Price
- $8.46
- Rating
- 4.6/5
- Reviews
- 25,030
- Age
- 17y ago

NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 1,121
- Age
- 1y ago

Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz
- Price
- $7.40
- Rating
- 4.5/5
- Reviews
- 39,418
- Age
- 27y ago
Newest
by launch date
NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 1,121
- Age
- 1y ago

Neutrogena Sport Face Sunscreen SPF 70+ Oil-Free Sweat and Water-Resistant Broad-Spectrum UVA/UVB 2.5 Fl Oz
- Price
- $8.46
- Rating
- 4.6/5
- Reviews
- 25,030
- Age
- 17y ago

Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz
- Price
- $7.40
- Rating
- 4.5/5
- Reviews
- 39,418
- Age
- 27y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
82
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Neutrogena94%
- NIVEA MEN6%
Demand
Mens Sunscreen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.1×
Search terms
Top Mens Sunscreen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neutrogena sport face spf 7020K/yr
- mens face sunscreen12K/yr
- mens sunscreen face6K/yr
- neutrogena sport face5K/yr
- face sunscreen men4K/yr
- best face sunscreen for men2K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Sunscreen
We read the reviews and the return reasons for every product selling here.
“Its so greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Sunscreen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









