Mens Stocking Stuffer Ideas

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months

194K

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

11.3%

Market size, estimated

$227Ka year

Peak month

December615.0× the quietest month

Top search term

burts bees ultra conditioning lip balm27K searches a year

Listings sell for $10.36 on average, from $3.81 to $14.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $10.36 that is $16K to $21K a year per listing.

Average price

$10.36under the $15 to $100 sweet spot

Price range

$3.81–$14.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$21K

Returns

0.2%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #921 within Lip Care. It carries 2,526 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#921in Lip Care

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,526per listing

Listings tracked

5

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months