Mens Spray Deodorant and Antiperspirant

Shoppers searched for this 651K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

651K

Growth, 90 days vs prior 90

+20.4%

Conversion, latest week

10.2%

Market size, estimated

$1.0Ma year

Top search term

degree spray deodorant for women121K searches a year

Listings sell for $15.65 on average, from $5.46 to $58.98. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $15.65 that is $31K to $39K a year per listing.

Average price

$15.65inside the $15 to $100 sweet spot

Price range

$5.46–$58.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$31K–$39K

Returns

0.0%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Deodorants & Antiperspirants. It carries 5,304 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#109in Deodorants & Antiperspirants

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

5,304per listing

Listings tracked

28

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

81 months