mens spray deodorant and antiperspirant
Launch itA $1.0M/yr market growing +20.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Price range
Great$5.46–$58.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 651K searches
Avg price
Great$15.65avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,303.54avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mens spray deodorant and antiperspirant is a $1.0M/yr Amazon United States market (651K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mens spray deodorant and antiperspirant market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- $939K–$1.3M
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
0%
- Degree82%
- Right Guard14%
- DOVE MEN + CARE2%
- Dove1%
- Old Spice1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — +20.4% search growth over the last 90 days.Top mens spray deodorant and antiperspirant search terms
- degree spray deodorant for women121K/yr
- degree spray deodorant for men50K/yr
- right guard deodorant men spray33K/yr
- degree deodorant spray44K/yr
- rexona deodorant for men39K/yr
- degree deodorant for women spray35K/yr
- degree spray36K/yr
- degree deodorant men spray58K/yr
- mens spray deodorant and antiperspirant37K/yr
- degree spray deodorant29K/yr
Top mens spray deodorant and antiperspirant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Degree Men Antiperspirant Spray Black + White 3 Count Protects from Deodorant Stains Instantly Dry Spray Deodorant 3.8 oz
Degree$14.844.6★8,799 rev
Degree Advanced Antiperspirant Deodorant Dry Spray 72-Hour Sweat and Odor Protection Sheer Powder Deodorant Spray For Women With MotionSense Technology 3.8 oz Pack of 3
Degree$16.654.7★7,929 rev
Degree Antiperspirant Dry Spray Pure Fresh 3 Count Anti White Marks and Yellow Stains Deodorant for Women 3.8 oz(Pack of 3)
Degree$16.494.6★9,314 rev
Degree Women Antiperspirant Deodorant Dry Spray Sexy Intrigue 3.8 Ounce (Pack of 4)
Degree$19.794.7★7,929 rev
Degree Men Antiperspirant Deodorant Dry Spray Cool Rush 3 count Deodorant for Men With MotionSense Technology 3.8 oz
Degree$14.874.6★7,123 rev
Newest
by launch date
Degree dry spray for 96 Hour sweat and odor protection Fresh Cotton 5X protection 3.8oz
Degree$8.48198 rev
Degree Clinical Strength Antiperspirant Deodorant Ultra Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 oz
Degree$9.55208 rev
Degree Clinical Strength Antiperspirant Deodorant Cool Rush Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 OZ
Degree$10.03277 rev
Degree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz
Degree$7.52191 rev
Degree UltraClear Antiperspirant Deodorant Dry Spray 4 pack for 72h Nonstop Sweat Protection For Women Pure Aloe Scent Anti White Marks And Yellow Stains 3.8 Oz
Degree$22.77414 rev
Trending
90-day click momentumDegree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz
Degree$7.524.4★
Right Guard Sport Original Scent Deodorant Spray - Aluminum Free Spray Deodorant for Men 24-Hour Odor Protection Anti-Stain & Long-Lasting 8.5 oz (3 Pack)
Right Guard$14.914.7★
Right Guard Sport Fresh Scent Antiperspirant & Deodorant Spray - 4-in-1 Protection Spray Deodorant for Men Blocks Sweat 48-Hour Odor Control Quick-Drying & Long-Lasting 6oz (3 Pack)
Right Guard$16.574.6★
Right Guard Sport Original Scent Deodorant Spray - Aluminum Free Spray Deodorant for Men 24-Hour Odor Protection Anti-Stain & Long-Lasting 8.5 oz (2 Pack)
Right Guard$9.904.7★
Degree Clinical Strength Antiperspirant Deodorant Ultra Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 oz
Degree$9.554.2★
What buyers say about mens spray deodorant and antiperspirant
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Scent”
“Great deal”
“Excellent product”
“Used for years”
“Dries quickly”
“just as advertised”
“it works very well”
“No allergies”
“Antiperspirant”
“The application is simple just spray and go”
What buyers complain about
“Awful scent”
“Difficult to access”
“it barely works”
“Broken”
“Over priced”
“not dry”
“caused an allergic reaction”
“Container poor quality”
“Faulty can”
“However, my latest purchase was disappointing because the applicator doesnt work properly”
Top return reasons
Common questions
- Is mens spray deodorant and antiperspirant profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Launch it (59/100).
- How competitive is the mens spray deodorant and antiperspirant niche?
- 5 brands and 94 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mens spray deodorant and antiperspirant?
- Top complaints mined from reviews: Smell, Ease Of Use, Functionality-Overall. The return rate is 0.0%.
- What does it cost to enter the mens spray deodorant and antiperspirant niche?
- Listings span $5.46–$58.98; the average listing price is $15.65 (sweet spot $15–$100). The average incumbent carries 5,304 reviews — the moat a new listing must climb.