Mens Soap

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.0M a year.

Searches, last 12 months

5.9M

Growth, 90 days vs prior 90

+5.9%

Conversion, latest week

9.3%

Market size, estimated

$12.0Ma year

Peak month

December3.0× the quietest month

Top search term

dr squatch soap1.8M searches a year

Listings sell for $21.79 on average, from $4.96 to $55.15. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At $21.79 that is $174K to $218K a year per listing.

Average price

$21.79inside the $15 to $100 sweet spot

Price range

$4.96–$55.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

8,000–10,000

Revenue per listing a year

$174K–$218K

Returns

0.2%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #220 within Cleansers. It carries 18,706 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#220in Cleansers

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

18,706per listing

Listings tracked

54

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

11

Successful launches

10Amazon's first-year sales bar

Average brand age

69 months