Mens Skin Care

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $988K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

2.6%

Market size, estimated

$988Ka year

Peak month

December4.1× the quietest month

Top search term

mens skin care301K searches a year

Listings sell for $26.46 on average, from $7.45 to $72.09. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $26.46 that is $26K to $33K a year per listing.

Average price

$26.46inside the $15 to $100 sweet spot

Price range

$7.45–$72.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

$26K–$33K

Returns

0.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #107 within Facial Kits. It carries 9,560 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.8%

Average rank

#107in Facial Kits

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

9,560per listing

Listings tracked

28

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months