mens shampoo bar
Worth a lookShows low returns (0.4%), but a small market ($71K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$7.98–$28.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,722.79avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 70K searches
According to Flapen's Amazon United States niche tracking, mens shampoo bar is a $71K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mens shampoo bar market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #847
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 66%
- Out of stock
- 2.1%
- Avg brand age
- 59 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
41
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
13%
- Every Man Jack58%
- Grown Ass Man Co.13%
- Viori7%
- One With Nature4%
- SKIRIFINE3%
- Kitsch3%
- Open — no brand owns it (10 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top mens shampoo bar search terms
- mens shampoo bar15K/yr
- every man jack bar soap12K/yr
- every man jack soap11K/yr
- shampoo bar for men11K/yr
- everyman jack soap5K/yr
- shampoo bar men5K/yr
- every man jack soap bar4K/yr
- bar shampoo for men3K/yr
- everyman jack bar soap4K/yr
Top mens shampoo bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Every Man Jack Cold Plunge Mens Bar Soap Set - Deeply Cleans Hydrates with Naturally Derived Ingredients - Iconic Cold Water Scents - Pacific Dive Glacier Bay Tahoe Blue Yosemite Falls 4 Bar Set
Every Man Jack$24.124.3★660 rev
Every Man Jack Cold Processed Mens Bar Soap Variety Gift Set - Invigorating Winter Scents - Deeply Cleans Hydrates with Naturally Derived Ingredients - 5 ounce (pack of 4)
Every Man Jack$23.684.6★161 rev
Every Man Jack Cold Processed Mens Bar Soap - Subtle Amber + Sandalwood Scent - Deeply Cleans & Hydrates w/Naturally Derived Ingredients - (3 Pack)
Every Man Jack$17.804.4★276 rev
Every Man Jack Cold Processed Mens Bar Soap - Cedar + Red Sage Scent - Deeply Cleans & Hydrates with Shea Butter and Coconut Oil - (3 Pack)
Every Man Jack$18.084.4★276 rev
Grown Ass Man Co. - Solid Shampoo Bar Rich Lather 3 in 1: Hair Beard & Body Wash - Plastic Free & Eco-Friendly Natural & Organic Clean for All Hair Types 4oz Bar (Last Call Single)
Grown Ass Man Co.$9.924.4★1,530 rev
Newest
by launch date
Kitsch Rosemary & Biotin Shampoo Bar - For Hair Growth Strengthening Thickening & Volumizing Shampoo for Women and Men - Free of Parabens Sulfates & Silicones - Made in USA 3.5 oz
Kitsch$12.6914,725 rev
Every Man Jack Cold Processed Mens Bar Soap Variety Gift Set - Invigorating Winter Scents - Deeply Cleans Hydrates with Naturally Derived Ingredients - 5 ounce (pack of 4)
Every Man Jack$23.68161 rev
Every Man Jack Cold Processed Mens Bar Soap - Sea Minerals + Citron Scent - Deeply Cleans & Hydrates with Shea Butter and Coconut Oil - (3 Pack)
Every Man Jack$18.17276 rev
Every Man Jack Cold Processed Mens Bar Soap - Cedar + Red Sage Scent - Deeply Cleans & Hydrates with Shea Butter and Coconut Oil - (3 Pack)
Every Man Jack$18.08276 rev
Every Man Jack Cold Plunge Mens Bar Soap Set - Deeply Cleans Hydrates with Naturally Derived Ingredients - Iconic Cold Water Scents - Pacific Dive Glacier Bay Tahoe Blue Yosemite Falls 4 Bar Set
Every Man Jack$24.12660 rev
Trending
90-day click momentumKitsch Rosemary & Biotin Shampoo Bar - For Hair Growth Strengthening Thickening & Volumizing Shampoo for Women and Men - Free of Parabens Sulfates & Silicones - Made in USA 3.5 oz
Kitsch$12.694.5★
The Yellow Bird Eucalyptus Tea Tree Shampoo Bar. All Natural & Organic Ingredients. Sulfate Free Detergent Free Color Safe and Silicone Free. Vegan Plastic Free Zero Waste Shampoo Soap
The Yellow Bird$12.013.9★
Every Man Jack Cold Processed Mens Bar Soap - Hawaiian Citrus Scent - Deeply Cleans & Hydrates w/Naturally Derived Ingredients - (3 Pack)
Every Man Jack$17.414.3★
Grown Ass Man Co. - Solid Shampoo Bar Rich Lather 3 in 1: Hair Beard & Body Wash - Plastic Free & Eco-Friendly Natural & Organic Clean for All Hair Types 4oz Bar (Mister Sunshine Single)
Grown Ass Man Co.$9.904.4★
Every Man Jack Cold Processed Mens Bar Soap - Cedar + Red Sage Scent - Deeply Cleans & Hydrates with Shea Butter and Coconut Oil - (3 Pack)
Every Man Jack$18.084.4★
What buyers say about mens shampoo bar
What buyers praise and complain about, mined from review topics.What buyers love
“Excelente aroma”
“luxurious lather, great”
“Excellent product”
“keeps my hair feeling soft”
“effective in cleaning”
“Good for the price”
“Make my hair manageable”
“Does clean well”
“Ease of use”
“Its super gentle on my fine hair”
What buyers complain about
“Very strong scent”
“I was expecting a whole lot more considering the bottles ate smaller than average”
“Broken Bars”
“I thought it would be a little more hydrating”
“Allergic”
“This does not work for my hair”
“it is quite expensive”
“it didn't lather up as much as I would like it to”
“I don't like it for my hair”
“Leaking bottles”
Top return reasons
Common questions
- Is mens shampoo bar profitable to sell on Amazon United States?
- The niche generates $71K/yr across 38 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the mens shampoo bar niche?
- 16 brands and 41 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in mens shampoo bar?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.4%.
- When does demand for mens shampoo bar peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the mens shampoo bar niche?
- Listings span $7.98–$28.27; the average listing price is $16.09 (sweet spot $15–$100). The average incumbent carries 2,723 reviews — the moat a new listing must climb.