Mens Shampoo
MaybeReturns run at only 0.3% of orders. But the average product has 5,268 reviews to catch up to, so Mens Shampoo is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 4864
- Market size
- $2.5M/yr1.4M searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 43%top-5 click share · 14 brands · 103 sellers
Flapen Score
Mens Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Mens Shampoo is stronger. Inside it, weaker.
Market
The Mens Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Shampoo 1.4M times last year and spent an estimated $2.5M. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $2.5Ma year
- Peak month
- August1.8× the quietest month
- Top search term
- mens shampoo and conditioner473K searches a year
02 · Price
A sale here is worth $16.55.
Listings sell for $16.55 on average, from $6.18 to $39.09. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At $16.55 that is $41K to $50K a year per listing.
- Average price
- $16.55inside the $15 to $100 sweet spot
- Price range
- $6.18–$39.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $41K–$50K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #88 within 2-in-1 Shampoo & Conditioner. It carries 5,268 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #88in 2-in-1 Shampoo & Conditioner
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 5,268per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 11 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Mens Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Old Spice Mens 2-in-1 Shampoo and Conditioner Swagger Cedarwood Lime Scent For All Hair Types Healthier Fuller Moisturized Looking Hair Barbershop Quality Remove Dirt & Oil 21.9 fl oz
- Price
- $8.54
- Rating
- 4.8/5
- Reviews
- 5,929
- Age
- 8mo ago
Old Spice Mens 2-in-1 Shampoo and Conditioner Set Swagger Cedarwood Lime Scent For All Hair Types Healthier Fuller More Moisturized Looking Hair Barbershop Quality 29.2 fl oz Each Twin Pack
- Price
- $18.24
- Rating
- 4.7/5
- Reviews
- 13,597
- Age
- 5y ago
Old Spice Mens 2-in-1 Shampoo and Conditioner Set Fiji Coconut & Tropical Wood Scent For All Hair Types Healthier Fuller Moisturized Looking Hair 21.9 fl oz Each Twin Pack
- Price
- $15.09
- Rating
- 4.7/5
- Reviews
- 13,597
- Age
- 5y ago
Old Spice Mens Shampoo The Spice Alchemist Collection 24/7 Cologne-Infused Velvet Sage & Driftwood Scent Free of Parabens & Phthalates 21.9 fl oz
- Price
- $12.53
- Rating
- 4.6/5
- Reviews
- 883
- Age
- 5mo ago
Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ
- Price
- $7.12
- Rating
- 4.7/5
- Reviews
- 553
- Age
- 7mo ago
Trending
90-day click momentum
Old Spice Mens 2-in-1 Shampoo and Conditioner Cosmic Quest x The Super Mario Galaxy Movie 21.9 fl oz
- Price
- $9.00
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 4mo ago
DOVE MEN + CARE Shampoo 1 count Fresh + Clean for Hair Refreshing & Strengthening with Menthol 28 fl oz
- Price
- $8.99
- Rating
- 4.7/5
- Reviews
- 336
- Age
- 7mo ago
Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ
- Price
- $7.12
- Rating
- 4.7/5
- Reviews
- 553
- Age
- 7mo ago
DOVE MEN + CARE Shampoo 1 count Thick & Strong Builds Hair Strength with Calcium 28 Fl oz
- Price
- $9.05
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 7mo ago
Old Spice Mens 2-in-1 Shampoo and Conditioner Fiji Coconut & Tropical Wood Scent For All Hair Types Healthier Fuller Moisturized Looking Hair 21.9 fl oz
- Price
- $8.47
- Rating
- 4.8/5
- Reviews
- 786
- Age
- 3mo ago
Newest
by launch dateOld Spice Mens 2-in-1 Shampoo and Conditioner Fiji Coconut & Tropical Wood Scent For All Hair Types Healthier Fuller Moisturized Looking Hair 21.9 fl oz
- Price
- $8.47
- Rating
- 4.8/5
- Reviews
- 786
- Age
- 3mo ago
Old Spice Mens 2-in-1 Shampoo and Conditioner Cosmic Quest x The Super Mario Galaxy Movie 21.9 fl oz
- Price
- $9.00
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 4mo ago
Old Spice Mens Shampoo The Spice Alchemist Collection 24/7 Cologne-Infused Velvet Sage & Driftwood Scent Free of Parabens & Phthalates 21.9 fl oz
- Price
- $12.53
- Rating
- 4.6/5
- Reviews
- 883
- Age
- 5mo ago
Old Spice Mens Shampoo The Spice Alchemist Collection Cologne-Infused Cardamom and Amber Wood Scent Free of Parabens & Phthalates 20 fl oz
- Price
- $13.00
- Rating
- 4.6/5
- Reviews
- 883
- Age
- 5mo ago
Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ
- Price
- $7.12
- Rating
- 4.7/5
- Reviews
- 553
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
103
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
15%
- Old Spice48%
- DOVE MEN + CARE18%
- Native7%
- Every Man Jack5%
- BELLISSO4%
- Method4%
- Open — no brand owns it (8 brands, 15%)
Demand
Mens Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Mens Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mens shampoo and conditioner473K/yr
- old spice shampoo243K/yr
- mens shampoo and conditioner 2 in 194K/yr
- shampoo and conditioner set men116K/yr
- men shampoo and conditioner88K/yr
- old spice shampoo and conditioner72K/yr
- shampoo and conditioner for men45K/yr
- mens shampoo and conditioner set50K/yr
- mens 2 in 1 shampoo and conditioner33K/yr
- shampoo and conditioner men32K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Shampoo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells strange
Bad smell
Unpleasant Smell
No pump
Pump not working
Pump broken
My hair is extremely dry
for me, it wasnt hydrating enough
Too dry
Makes my hair actually look thinner, not soft,
Horrible for my hair
But it makes my hair feel rough
Terrible product
Bad quality
Poor quality control
Love
Light scent
smells clean
Fresh scent
it is definitely an affordable product that is good quality
nice quality nice size bottle for the price
Excellent product
Great Deal
Affordable price
Good value for money
Keeps my hair soft
Leaves hair soft
So soft and smooth
Awesome lather
Thick lather
Easy to get good lather
Return
0.3% Return rate 15% Fixable by listing
Smells strange
Bad smell
Unpleasant Smell
Arrived leaking
Leaking bottle
it leaked in the box onto other items
No pump
Pump not working
Pump broken
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Shampoo questions
Answered from the same tracked data.