Is mens shampoo profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 36 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Launch it (64/100).

How competitive is the mens shampoo niche?

14 brands and 103 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in mens shampoo?

Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.3%.

When does demand for mens shampoo peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the mens shampoo niche?

Listings span $6.18–$39.09; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 5,268 reviews — the moat a new listing must climb.

mens shampoo

Launch it

A $2.5M/yr market growing +5.7% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Incredible$2.5M

$2.5M/yr · 1.4M searches

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.55

avg listing price — sweet spot $15–$100

Price range

Good$6.18–$39.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,267.75

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, mens shampoo is a $2.5M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Launch it — 64/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

mens shampoo market data

Units sold / yr: 150K–200K; avg 2,500–3,000/product
Revenue / yr: $2.5M–$3.3M; units × avg price
Conversion rate: 10.8%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 2.1%
Avg brand age: 74 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

103

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

15%

Old Spice48%
DOVE MEN + CARE18%
Native7%
Every Man Jack5%
BELLISSO4%
Method4%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.8×

Open Trend

Top mens shampoo search terms

mens shampoo and conditioner473K/yr +8.2%8.3% conv.
old spice shampoo243K/yr +4.9%14.2% conv.
mens shampoo and conditioner 2 in 194K/yr +4.4%10.4% conv.
shampoo and conditioner set men116K/yr -4.3%6.7% conv.
men shampoo and conditioner88K/yr +3.6%6.5% conv.
old spice shampoo and conditioner72K/yr -10.5%14.2% conv.
shampoo and conditioner for men45K/yr +16.9%6.7% conv.
mens shampoo and conditioner set50K/yr -13.8%5.4% conv.
mens 2 in 1 shampoo and conditioner33K/yr +7.8%7.3% conv.
shampoo and conditioner men32K/yr +12.4%7.0% conv.

All search terms

Top mens shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Old Spice Mens 2-in-1 Shampoo and Conditioner Swagger Cedarwood Lime Scent For All Hair Types Healthier Fuller Moisturized Looking Hair Barbershop Quality Remove Dirt & Oil 21.9 fl oz

Old Spice$8.544.8★5,929 rev

Old Spice Mens 2-in-1 Shampoo and Conditioner Set Swagger Cedarwood Lime Scent For All Hair Types Healthier Fuller More Moisturized Looking Hair Barbershop Quality 29.2 fl oz Each Twin Pack

Old Spice$18.244.7★13,597 rev

Old Spice Mens 2-in-1 Shampoo and Conditioner Set Fiji Coconut & Tropical Wood Scent For All Hair Types Healthier Fuller Moisturized Looking Hair 21.9 fl oz Each Twin Pack

Old Spice$15.094.7★13,597 rev

Old Spice Mens Shampoo The Spice Alchemist Collection 24/7 Cologne-Infused Velvet Sage & Driftwood Scent Free of Parabens & Phthalates 21.9 fl oz

Old Spice$12.534.6★883 rev

Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ

DOVE MEN + CARE$7.124.7★553 rev

Newest

by launch date

Old Spice Mens 2-in-1 Shampoo and Conditioner Fiji Coconut & Tropical Wood Scent For All Hair Types Healthier Fuller Moisturized Looking Hair 21.9 fl oz

Old Spice$8.47786 rev

3mo ago

Old Spice Mens 2-in-1 Shampoo and Conditioner Cosmic Quest x The Super Mario Galaxy Movie 21.9 fl oz

Old Spice$9.0063 rev

4mo ago

Old Spice Mens Shampoo The Spice Alchemist Collection 24/7 Cologne-Infused Velvet Sage & Driftwood Scent Free of Parabens & Phthalates 21.9 fl oz

Old Spice$12.53883 rev

5mo ago

Old Spice Mens Shampoo The Spice Alchemist Collection Cologne-Infused Cardamom and Amber Wood Scent Free of Parabens & Phthalates 20 fl oz

Old Spice$13.00883 rev

5mo ago

Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ

DOVE MEN + CARE$7.12553 rev

7mo ago

What buyers say about mens shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell38%

“Light scent”

Quality-Overall14%

“it is definitely an affordable product that is good quality”

Value For Money9%

“Great Deal”

Soft Feel5%

“Keeps my hair soft”

Lather4%

“Awesome lather”

Cleansing4%

“Clean and fresh”

Advertised Vs Actual Product2%

“Exactly as described”

Moist/Dry2%

“moisturized”

Hair Growth2%

“Thickens hair like advertised”

Ease Of Cleaning1%

“keeps me with a good clean feeling”

What buyers complain about

Smell16%

“Smells strange”

Motor Power7%

“No pump”

Moist/Dry6%

“My hair is extremely dry”

Hair Related5%

“Makes my hair actually look thinner, not soft,”

Quality-Overall4%

“Terrible product”

Value For Money4%

“Over priced”

Oily/Greasy3%

“Made my hair greasy”

Leak-Proof3%

“Arrived leaking”

Allergies3%

“Itching problem”

Functionality-Overall3%

“Didn't work for me”

Top return reasons

Smell21%

Leak-Proof18%

Motor Power13%

Advertised Vs Actual Product7%

Size-Overall5%

Value For Money5%