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Mens Shampoo

Maybe

An estimated 0.3% of orders come back. But the average product has 5,268 reviews to catch up to, so Mens Shampoo is a Maybe.

Flapen Score
64
64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$2.5M/yr1.4M searches / yr
90-day growth
+5.7%search demand this quarter
Competition
43%top-5 click share · 14 brands · 103 sellers

Flapen Score

Mens Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Shampoo is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Mens Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Shampoo 1.4M times last year and spent an estimated $2.5M. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
10.8%
Market size, estimated
$2.5Ma year
Peak month
August1.8× the quietest month
Top search term
mens shampoo and conditioner473K searches a year

02 · Price

A sale here is worth $16.55.

Listings sell for $16.55 on average, from $6.18 to $39.09. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,500 to 3,000 of them. At $16.55 that is $41K to $50K a year per listing.

Average price
$16.55inside the $15 to $100 sweet spot
Price range
$6.18–$39.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
2,500–3,000
Revenue per listing a year
$41K–$50K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #88 within 2-in-1 Shampoo & Conditioner. It carries 5,268 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#88in 2-in-1 Shampoo & Conditioner
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
5,268per listing
Listings tracked
36

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
74 months

Products

Top Mens Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

103

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

15%

  • Brand 148%
  • Brand 218%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 15%)

Demand

Mens Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KPrime Day '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Mens Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens shampoo and conditioner473K/yr
  • old spice shampoo243K/yr
  • mens shampoo and conditioner 2 in 194K/yr
  • shampoo and conditioner set men116K/yr
  • men shampoo and conditioner88K/yr
  • old spice shampoo and conditioner72K/yr
  • shampoo and conditioner for men45K/yr
  • mens shampoo and conditioner set50K/yr
  • mens 2 in 1 shampoo and conditioner33K/yr
  • shampoo and conditioner men32K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Shampoo

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
0.3%of orders come back
“Smells strange”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

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FAQ

Common Mens Shampoo questions

Answered from the same tracked data.