Skip to content
FlapenGet started

Mens Sensitive Skin Deodorant

Maybe

An estimated 0.5% of orders come back. But the average product has 11,656 reviews to catch up to, so Mens Sensitive Skin Deodorant is a Maybe.

Flapen Score
59
59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$261K/yr197K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
41%top-5 click share · 13 brands · 208 sellers

Flapen Score

Mens Sensitive Skin Deodorant against its category

The dotted line is the Beauty & Personal Care average. Past it, Mens Sensitive Skin Deodorant is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Mens Sensitive Skin Deodorant market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Sensitive Skin Deodorant 197K times last year and spent an estimated $261K. The top 5 brands take 89% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
10.0%
Market size, estimated
$261Ka year
Peak month
July1.3× the quietest month
Top search term
mens sensitive skin deodorant22K searches a year

02 · Price

A sale here is worth $13.23.

Listings sell for $13.23 on average, from $4.64 to $28.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.23 that is $3K to $7K a year per listing.

Average price
$13.23under the $15 to $100 sweet spot
Price range
$4.64–$28.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Deodorants & Antiperspirants. It carries 11,656 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#134in Deodorants & Antiperspirants
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
11,656per listing
Listings tracked
40

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
94 months

Products

Top Mens Sensitive Skin Deodorant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Sign in

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

208

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

8%

  • Brand 162%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 8%)

Demand

Mens Sensitive Skin Deodorant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mens Sensitive Skin Deodorant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens sensitive skin deodorant22K/yr
  • dove men deodorant aluminum free27K/yr
  • sensitive skin deodorant for men22K/yr
  • hypoallergenic deodorant for men20K/yr
  • mens deodorant sensitive skin15K/yr
  • dove aluminum free deodorant for men13K/yr
  • dove mens deodorant aluminum free12K/yr
  • deodorant men sensitive skin13K/yr
  • mens deodorant for sensitive skin10K/yr
  • dove deodorant men aluminum free10K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Sensitive Skin Deodorant

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
0.5%of orders come back
“Smells like chemical”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beauty & Personal Care niches

FAQ

Common Mens Sensitive Skin Deodorant questions

Answered from the same tracked data.