Mens Sensitive Skin Deodorant
MaybeAn estimated 0.5% of orders come back. But the average product has 11,656 reviews to catch up to, so Mens Sensitive Skin Deodorant is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $261K/yr197K searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 41%top-5 click share · 13 brands · 208 sellers
Flapen Score
Mens Sensitive Skin Deodorant against its category
The dotted line is the Beauty & Personal Care average. Past it, Mens Sensitive Skin Deodorant is stronger. Inside it, weaker.
Market
The Mens Sensitive Skin Deodorant market on Amazon at a glance
Shoppers on Amazon United States searched for Mens Sensitive Skin Deodorant 197K times last year and spent an estimated $261K. The top 5 brands take 89% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $261Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- mens sensitive skin deodorant22K searches a year
02 · Price
A sale here is worth $13.23.
Listings sell for $13.23 on average, from $4.64 to $28.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.23 that is $3K to $7K a year per listing.
- Average price
- $13.23under the $15 to $100 sweet spot
- Price range
- $4.64–$28.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Deodorants & Antiperspirants. It carries 11,656 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #134in Deodorants & Antiperspirants
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 11,656per listing
- Listings tracked
- 40
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Mens Sensitive Skin Deodorant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dove Men+Care Deodorant Stick Clean Comfort 3 Ounce Twin Pack
- Price
- $12.06
- Rating
- 4.6/5
- Reviews
- 1,191
- Age
- 9y ago
DOVE MEN + CARE Deodorant Stick for Men Clean Comfort 4 Count Aluminum Free 72-Hour Odor Protection Mens Deodorant with 1/4 Moisturizing Cream 3 oz (Pack of 4)
- Price
- $23.66
- Rating
- 4.6/5
- Reviews
- 4,692
- Age
- 9y ago
DOVE MEN + CARE AluminumFree Deodorant Stick for Men Bergamot & White Amber Mood Boosting Scent 72h Odor Protection 3 oz
- Price
- $8.09
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 7mo ago
Dove Men+Care Deodorant Stick for Men 4 Count Extra Fresh Aluminum Free 72-Hour Odor Protection Mens Deodorant with 1/4 Moisturizing Cream 3 oz
- Price
- $24.18
- Rating
- 4.4/5
- Reviews
- 4,636
- Age
- 5y ago
Vanicream Anti-Perspirant Deodorant for Sensitive Skin - 2.25 oz - Clinical-Strength Deodorant with 24-Hour Protection - Unscented
- Price
- $11.29
- Rating
- 4.3/5
- Reviews
- 11,006
- Age
- 9y ago
Trending
estimated 90-day click momentum
DOVE MEN + CARE AluminumFree Deodorant Stick Paradise Mood Boosting Scent 72h Odor Protection 3 oz
- Price
- $8.04
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 7mo ago
DOVE MEN + CARE Invisible Solid Stick Clean Comfort Maximum Protection Deodorant For Men 96-Hour Comfort 2.6 oz
- Price
- $11.67
- Rating
- 4.5/5
- Reviews
- 193
- Age
- 7mo ago
DOVE MEN + CARE AluminumFree Deodorant Stick for Men Bergamot & White Amber Mood Boosting Scent 72h Odor Protection 3 oz
- Price
- $8.09
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 7mo ago
Native Sensitive Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control | Deodorant for Women & Men Aluminum Free with Baking Soda Coconut Oil and Shea Butter Coconut & Vanilla
- Price
- $11.71
- Rating
- 4.5/5
- Reviews
- 7,767
- Age
- 4y ago
Native Sensitive Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control | Deodorant for Women & Men Aluminum Free with Baking Soda Coconut Oil and Shea Butter Aloe & Green Tea
- Price
- $13.45
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 7mo ago
Newest
by launch dateDOVE MEN + CARE AluminumFree Deodorant Stick for Men Bergamot & White Amber Mood Boosting Scent 72h Odor Protection 3 oz
- Price
- $8.09
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 7mo ago
DOVE MEN + CARE AluminumFree Deodorant Stick for Men Vanilla Bean & Sandal Wood Mood Boosting Scent 72HR Odor Protection 3 oz
- Price
- $7.56
- Rating
- 4.5/5
- Reviews
- 409
- Age
- 7mo ago
DOVE MEN + CARE AluminumFree Deodorant Stick Paradise Mood Boosting Scent 72h Odor Protection 3 oz
- Price
- $8.04
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 7mo ago
DOVE MEN + CARE AluminumFree Deodorant Stick Breeze Mood Boosting Scent 72h Odor Protection 3 oz
- Price
- $8.26
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 7mo ago
Native Sensitive Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control | Deodorant for Women & Men Aluminum Free with Baking Soda Coconut Oil and Shea Butter Aloe & Green Tea
- Price
- $13.45
- Rating
- 4.6/5
- Reviews
- 298
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
208
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 82%
Open market
8%
- DOVE MEN + CARE62%
- Native8%
- Vanicream8%
- Dove6%
- Old Spice4%
- Degree3%
- Open — no brand owns it (7 brands, 8%)
Demand
Mens Sensitive Skin Deodorant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Mens Sensitive Skin Deodorant search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mens sensitive skin deodorant22K/yr
- dove men deodorant aluminum free27K/yr
- sensitive skin deodorant for men22K/yr
- hypoallergenic deodorant for men20K/yr
- mens deodorant sensitive skin15K/yr
- dove aluminum free deodorant for men13K/yr
- dove mens deodorant aluminum free12K/yr
- deodorant men sensitive skin13K/yr
- mens deodorant for sensitive skin10K/yr
- dove deodorant men aluminum free10K/yr
Reviews and returns
What reviews say buyers love and hate about Mens Sensitive Skin Deodorant
We read the reviews and the return reasons for every product selling here.
“Smells like chemical”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mens Sensitive Skin Deodorant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data