Mens Self Tanner

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +94.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $410K a year.

Searches, last 12 months

333K

Growth, 90 days vs prior 90

+94.8%

Conversion, latest week

9.9%

Market size, estimated

$410Ka year

Peak month

June7.3× the quietest month

Top search term

tanned af63K searches a year

Listings sell for $12.42 on average, from $8.23 to $21.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $12.42 that is $16K to $19K a year per listing.

Average price

$12.42under the $15 to $100 sweet spot

Price range

$8.23–$21.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$16K–$19K

Returns

0.4%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Sunscreens & Tanning Products. It carries 5,139 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#89in Sunscreens & Tanning Products

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

5,139per listing

Listings tracked

18

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months