Mens Self Care Kit

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

1.7%

Market size, estimated

$61Ka year

Peak month

December12.6× the quietest month

Top search term

mens self care kit39K searches a year

Listings sell for $30.44 on average, from $9.57 to $69.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $30.44 that is $3K to $8K a year per listing.

Average price

$30.44inside the $15 to $100 sweet spot

Price range

$9.57–$69.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

1.2%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #199 within Men's. It carries 7,969 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

10.3%

Average rank

#199in Men's

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

7,969per listing

Listings tracked

27

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months