Mens Natural Deodorant

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $655K a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

13.2%

Market size, estimated

$655Ka year

Top search term

mens natural deodorant78K searches a year

Listings sell for $13.00 on average, from $7.02 to $25.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $13.00 that is $10K to $13K a year per listing.

Average price

$13.00under the $15 to $100 sweet spot

Price range

$7.02–$25.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.6%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Deodorants & Antiperspirants. It carries 13,646 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#110in Deodorants & Antiperspirants

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

13,646per listing

Listings tracked

44

13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

13

Successful launches

13Amazon's first-year sales bar

Average brand age

75 months