Mens Makeup

Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months

431K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

4.4%

Market size, estimated

$301Ka year

Peak month

June1.6× the quietest month

Top search term

loreal age perfect radiant serum foundation54K searches a year

Listings sell for $15.97 on average, from $9.78 to $26.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $15.97 that is $8K to $12K a year per listing.

Average price

$15.97inside the $15 to $100 sweet spot

Price range

$9.78–$26.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

1.4%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #63 within Face. It carries 12,589 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#63in Face

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

12,589per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months